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Full-Time

Content Executive

Outdoor

Confirmed live in the last 24 hours

JD Sports

JD Sports

5,001-10,000 employees

Global retailer of branded sportswear and fashionwear

Consumer Goods
Consumer Software

Entry, Junior

Bolton, UK

Working model - 4 days in office, 1 day working from home.

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Communications
Branding/Brand Strategy
Wordpress
SEO
Marketing
Google Analytics
Requirements
  • An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
  • Experience with blog building tools (such as Wordpress) with basic HTML skills.
  • Experience of selling product through marketing and/or retail sales.
  • Knowledge and understanding of what makes a good customer experience.
  • Experience of social media and broader marketing.
  • A passion for the outdoors and outdoors products.
  • Experience of developing and managing content calendars.
  • Video production skills – planning, scripting, administration, budgeting, etc.
  • Ability to work collaboratively on projects with multiple stakeholders from across the business.
  • Ability to draw insights from analytic data. Familiarity with Google Analytics.
Responsibilities
  • Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoors communication channels (physical and digital).
  • Supporting in the development of the JD Outdoors content strategy.
  • Supporting in the delivery of brand funded partnership marketing plans.
  • Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
  • Producing SEO-rich blog content and activity/buying guides.
  • Working with the in-house production team to produce video content to support the content strategy.
  • Creating copy for marketing material across JD Outdoor fascia channels. This would include: Headlines and body copy for creative executions, such as brand pages, emails, mailers, PR opportunities and in-store POS.
  • Supporting the multichannel team on email and web copy/content inclusions.
  • Supporting the social team, ensuring all activity is aligned with the brand strategy and contributing to cohesive campaigns.
  • Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
  • Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand and branded ranges - ensuring their messages are delivered across all relevant channels.
  • Working to the critical path for all activity within remit.
  • Communicating campaigns & results.

JD Sports Fashion plc is a leading retailer and distributor of branded sportswear and fashionwear, featuring products from prominent brands such as Nike, Adidas, and The North Face. The company stands out for its focus on utilizing advanced technologies to enhance the consumer shopping experience. This commitment to technological advancement in retail, combined with a diverse and high-quality product range, makes it a dynamic workplace that fosters a culture of innovation and excellence in the retail industry.

Company Stage

N/A

Total Funding

N/A

Headquarters

Bury, United Kingdom

Founded

1981

Growth & Insights
Headcount

6 month growth

14%

1 year growth

14%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • The 20% sales growth driven by younger customers indicates strong brand loyalty and market positioning.
  • Acquisitions like Hibbett and Iberian Sports Retail Group provide JD Sports with a diversified portfolio and increased market share.
  • The company's ability to capitalize on economic growth in key areas, such as Downtown Santa Monica, suggests potential for further expansion and revenue growth.

What critics are saying

  • The competitive landscape in sports retail is intense, with major players like Nike focusing on direct-to-consumer strategies that could impact JD Sports' market share.
  • The integration of multiple acquisitions poses challenges in terms of operational efficiency and cultural alignment.

What makes JD Sports unique

  • JD Sports' aggressive acquisition strategy, including stakes in Footasylum and Hibbett, positions it as a dominant player in the sports retail market.
  • The company's focus on younger buyers, who have higher disposable income, differentiates it from competitors targeting broader demographics.
  • JD Sports' international expansion, including acquisitions in Spain and Poland, enhances its global footprint and market reach.