Full-Time

Content Executive

Outdoor

Posted on 9/27/2024

JD Sports

JD Sports

10,001+ employees

Retailer of sneakers and sports fashion

Consumer Software
Consumer Goods

Entry, Junior

Bolton, UK

Working model - 4 days in office, 1 day working from home.

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Communications
Branding/Brand Strategy
Wordpress
SEO
Marketing
Google Analytics
Requirements
  • An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
  • Experience with blog building tools (such as Wordpress) with basic HTML skills.
  • Experience of selling product through marketing and/or retail sales.
  • Knowledge and understanding of what makes a good customer experience.
  • Experience of social media and broader marketing.
  • A passion for the outdoors and outdoors products.
  • Experience of developing and managing content calendars.
  • Video production skills – planning, scripting, administration, budgeting, etc.
  • Ability to work collaboratively on projects with multiple stakeholders from across the business.
  • Ability to draw insights from analytic data. Familiarity with Google Analytics.
Responsibilities
  • Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoors communication channels (physical and digital).
  • Supporting in the development of the JD Outdoors content strategy.
  • Supporting in the delivery of brand funded partnership marketing plans.
  • Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
  • Producing SEO-rich blog content and activity/buying guides.
  • Working with the in-house production team to produce video content to support the content strategy.
  • Creating copy for marketing material across JD Outdoor fascia channels. This would include: Headlines and body copy for creative executions, such as brand pages, emails, mailers, PR opportunities and in-store POS.
  • Supporting the multichannel team on email and web copy/content inclusions.
  • Supporting the social team, ensuring all activity is aligned with the brand strategy and contributing to cohesive campaigns.
  • Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
  • Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand and branded ranges - ensuring their messages are delivered across all relevant channels.
  • Working to the critical path for all activity within remit.
  • Communicating campaigns & results.

JD Sports specializes in selling sneakers and sports fashion items, appealing to a wide range of customers from casual buyers to serious athletes. The company operates both physical stores and a strong online platform, making it easy for customers to shop. JD Sports stands out from its competitors by offering exclusive products and a personalized shopping experience. They often collaborate with well-known brands to provide unique and limited-edition footwear and apparel. The main goal of JD Sports is to build a strong brand presence and foster customer loyalty through effective marketing and excellent service.

Company Stage

IPO

Total Funding

N/A

Headquarters

Bury, United Kingdom

Founded

1981

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • JD Sports' acquisition of Hibbett expands its presence in the US market.
  • The rise of athleisure wear presents growth opportunities for JD Sports.
  • Younger consumers are driving a 20% sales growth for JD Sports.

What critics are saying

  • Nike's D2C strategy may reduce exclusive product availability for JD Sports.
  • Integration challenges may arise from multiple acquisitions by JD Sports.
  • Younger consumers' preferences may shift quickly, impacting JD Sports' revenue stability.

What makes JD Sports unique

  • JD Sports offers exclusive products through collaborations with top brands.
  • The company provides a personalized shopping experience both online and in-store.
  • JD Sports maintains a strong brand presence through strategic marketing and exceptional service.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE