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Account Based Marketing Specialist
Contract
Confirmed live in the last 24 hours
Locations
Remote • United Kingdom
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Lead Generation
Management
Marketing
Sales
Wordpress
Requirements
  • Minimum of 3-5 years of experience in a marketing programs role
  • Minimum of 1-year experience in an ABM role
  • Experience supporting, communicating, and collaborating with a sales organization
  • Experience using sales and marketing technologies such as SFDC, Analytics tools, and Marketing Automation
  • Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate
  • Proven ability to work in a demanding, fast-paced environment and manage multiple programs at one time
  • Excellent verbal, written and interpersonal communication skills
  • Bachelor's Degree preferred
Responsibilities
  • Establishing and managing 1 to 1, 1 to few, and 1 to many ABM campaigns
  • Perform as an integrated-campaign strategist for end-to-end execution of data-driven campaigns, including defining the audiences to be targeted, developing campaign strategy, building digital ad campaigns, and optimizing campaigns for maximum ROI
  • Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of all ABM promotional channels
  • Experiment with different targeting, messaging, ad images, and copy to strike the balance between scale and cost-efficiency
  • Guiding the efforts of the team to build top-of-funnel sales opportunities for the sales team from a target account list through highly-targeted and personalized messaging
  • Organize virtual and in-person events - source venue, deal with contracts and overall event logistics
  • Sales Enablement: create sales enablement materials to support marketing programs
  • Plan and execute webinars and other online events
  • Drive regional roadshows and events
  • Ownership of direct mail campaigns - work with sales, marketing and customer success teams to build and execute gifting at all stages of the customer lifecycle
  • Create effective propositions and messaging to engage, raise awareness, drive direct responses and web traffic, bookings and purchases undertake database segmentation and targeting - using digital platforms and CRM systems to build lists and target groups
  • Develop and schedule email marketing campaigns to promote marketing programs, support lead generation and build brand awareness and ongoing brand engagement across each stage of the marketing funnel
  • Work with the creative team to produce high-quality marketing collateral and customer touch point content such as online and print advertisements, publications, promotional materials etc
  • Build and optimize web pages using WordPress to promote upcoming programs and events
Demandbase

501-1,000 employees

Company mission
Demandbase is a targeting and personalization platform for business-to-business companies.