Platform Marketing Director

About the Role:

We are seeking a highly skilled and visionary Platform Product Marketing Director to lead our product marketing efforts and drive the success of our Intelligence Cloud platform. As the Platform Marketing Director/Principal at Recorded Future, you will be a trusted expert in Recorded Future’s Intelligence cloud platform. You will help develop and evangelize the value of Intelligence Cloud to the market. 

What You’ll Do as Platform Marketing Director 

• Platform Positioning and Messaging:
• Develop a clear and compelling value proposition for our platform, effectively communicating its unique capabilities and benefits to various target audiences.
• Craft consistent and powerful messaging that resonates with key stakeholders, including customers, partners, and internal teams
• Go-to-Market Strategy:
• Create and execute comprehensive go-to-market plans for platform launches and major updates, including market segmentation, and promotional activities.
• Collaborate with sales and partner teams to drive platform adoption and revenue generation, providing them with the necessary tools and resources for success.
• Market and Competitive Analysis:
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
• Stay ahead of industry developments and emerging technologies to ensure the platform remains competitive and aligned with customer expectations
• Product Content and Collateral:
• Oversee the development of high-quality marketing content, such as whitepapers, case studies, videos, and presentations, that showcase the platform’s value proposition and customer success stories.
• Customer Insights and Feedback:
• Engage directly with customers to understand their needs, gather feedback, and incorporate insights into product marketing strategies and product roadmap planning
• Thought Leadership:
• Establish the company and platform as a thought leader in the industry through speaking engagements, webinars, industry events, and strategic partnerships
• Sales Enablement: 
• Support our sales channels by developing a comprehensive content plan, training them on the problems our platform solves, and creating internal tools and external collateral. Ensure the sales team knows when and how to leverage these resources effectively

What You’ll Bring as Platform Marketing Director 

• 10+ years of experience in product marketing management, preferably in the technology / cybersecurity industry
• Proven experience working extensively with enterprise-class platforms and a strong understanding of new technologies. Solid knowledge of cybersecurity is mandatory 
• Strong relationship-building skills and a customer-centric mindset. Ability to understand customer needs and translate them into effective marketing strategies
• Strong understanding of platform and ecosystem dynamics, including APIs, workflows and integrations
• Demonstrated success in crafting and executing go-to-market strategies for platform products
• Exceptional leadership and communication skills with the ability to influence and collaborate with cross-functional teams. Be confident and comfortable presenting at conferences and events
• Analytical mindset, capable of leveraging data-driven insights to inform marketing decisions
• Strategic thinker with the ability to see the big picture and identify growth opportunities