Full-Time

Program Manager

Brand Safety & Privacy

Posted on 10/1/2024

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$135k - $145kAnnually

Junior, Mid

New York, NY, USA

Category
Project Management
Business & Strategy
Required Skills
Data Analysis
Requirements
  • Strong research skills to stay informed about emerging threats, regulations, and industry best practices.
  • Ability to analyze data from brand safety and privacy tools to identify trends and potential risks.
  • Experience in managing projects, developing timelines, tracking budgets, and communicating with clients.
  • Ability to clearly communicate complex information to both internal and external stakeholders.
  • Experience in developing and delivering training materials, particularly in the areas of brand safety and privacy.
  • Ability to identify areas for improvement and suggest solutions to streamline operations.
Responsibilities
  • Since this role will largely support workstreams related to paid media campaigns, knowledge of the ad tech landscape and experience executing paid digital media campaigns (social, search, programmatic, digital direct, etc.) is preferred.
  • Conduct research on emerging privacy regulations and brand safety threats.
  • Manage vendor privacy outreach, along with organization and dissemination of applicable information for internal teams.
  • Assist with data analysis from privacy and brand safety tools.
  • Develop and document workflows for privacy and brand safety processes.
  • Identify areas for improvement and suggest ways to streamline operations.
  • Monitor industry publications, competitor strategies, and relevant news.
  • Generate reports identifying trends and potential risks.
  • Work with senior team members to draft communications to internal teams.
  • Assist with client onboarding and training of internal teams on privacy and brand safety protocols.
  • Assist senior team members with managing privacy and brand safety projects for clients.
  • Help prepare client reports on privacy readiness and brand safety performance of media partners.
  • Create project timelines, track budgets, and manage client communication.
  • Draft communication materials for clients on developments and potential issues.
  • Develop basic brand safety training materials and conduct client training sessions when necessary.

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include media planning, buying, and optimization, as well as content creation and distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven approaches and the ability to adapt to changes in the media landscape. The goal of Mediabrands is to maximize the return on investment for its clients while fostering an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances Mediabrands' data-driven approach.
  • AI-driven content creation tools boost efficiency and scalability for Mediabrands.
  • Sustainability in advertising aligns with consumer values, benefiting Mediabrands' eco-friendly solutions.

What critics are saying

  • Ad-blocking technology reduces the effectiveness of digital advertising campaigns.
  • Increased competition from in-house marketing teams may reduce demand for Mediabrands' services.
  • Privacy-focused regulations limit data collection, impacting Mediabrands' data-driven strategies.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to deliver tailored media solutions.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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