CRM Manager

Founded in 2022, ARB Interactive is a thriving social gaming startup redefining player experiences across North America. With 100+ talented team members globally and rapid expansion plans ahead, we're profitable, growing fast, and having fun doing it.

ARB Interactive is expanding its team and seeking a CRM Manager to drive Modo Social Casino's retention marketing strategy. You will be responsible for overseeing CRM initiatives aimed at optimizing player retention and engagement. Collaborating closely with the marketing, product, and platform teams, you will enhance the customer journey through targeted campaigns across various touchpoints.

Key Responsibilities

• Manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users.

• Monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI.

• Develop and execute CRM campaigns, including ad hoc and automated retention campaigns, tailored to enhance player engagement.

• Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience.

• Oversee all aspects of promotional setup, including campaign ideation and creation, bonus configurations, creative requests, and performance reporting.

• Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization.

Job Requirements

• Bachelor’s degree in Marketing or related field, or equivalent work experience.

• 3+ years of experience, preferably in the casino gaming or social gaming industry.

• Proven experience in executing and scaling CRM campaigns that drive measurable outcomes.

• Strong analytical skills with the ability to interpret CRM performance data and adjust tactics accordingly.

• Proficiency with CRM tools and email service providers, experience with A/B testing, segmentation, and automation.

• Experience with Optimove is highly valued.

• Strong project management skills with an ability to prioritize and meet deadlines in a fast-paced environment.

Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [email protected] for verification before responding or clicking any links.