Full-Time

Financial Planning Coach

Posted on 4/23/2025

Deadline 5/7/25
TD Bank

TD Bank

11-50 employees

Personalized wealth management and financial planning

Compensation Overview

CA$76.8k - CA$115.2k/yr

Senior, Expert

Calgary, AB, Canada

Category
Financial Planning and Analysis (FP&A)
Finance & Banking
Requirements
  • Undergraduate degree
  • Expertise in Coaching
  • Experience in Adult Learning/ Instructional Design
  • Certified Financial Planner (CFP) designation
  • 8 years of relevant experience in all aspects of Wealth Planning
  • Complex Financial Planning experience
  • Computer skills: Microsoft Office, Voyant (Financial Planning software)
  • Strong understanding of financial planning process including Discovery, Analysis, Plan Presentation, and Implementation
  • Understanding of trends and regulatory matters that impact an advisor's practice
Responsibilities
  • Proactively meet with all Financial Planner's within a dedicated Region on a regular cadence – individual and team-based
  • Determine where the FP is in their learning journey and proficiency as it relates to executing on our value proposition and the full financial planning process
  • Coach and train to the individual needs of Financial Planner's to elevate proficiency and acumen
  • Curate resources to enable Financial Planner to execute on their development plans
  • Create and deliver training on various financial planning topics and TD's financial planning software (TD Wealth Architect) at branch and regional level
  • Proactively meet with all Senior Regional Manager's to identify gaps and opportunities to train/ coach to and provide feedback loop on outcomes of individual Financial Planner meetings
  • Conduct spot checks on plans to ensure they are meeting the requirements of the Wealth Planning Standards
Desired Qualifications
  • Professional designation such as CA, CGA, CMA and/or LL.B an asset
  • Investment and insurance industry knowledge strong assets
  • Willingness to travel within Canada

TD Bank provides wealth management services aimed at helping Canadians grow, manage, and protect their wealth. Their approach involves understanding each client's unique goals through a detailed discovery process that incorporates behavioral finance to create a personalized Wealth Personality™ profile. This profile guides the development of a customized wealth strategy that adapts to the client's life priorities, focusing on building net worth, implementing tax-efficient strategies, protecting assets, and planning for legacy. Unlike many competitors, TD Bank emphasizes a personalized and holistic approach to financial planning, ensuring that advice is relevant and tailored to individual needs.

Company Size

11-50

Company Stage

IPO

Headquarters

Toronto, Canada

Founded

1955

Simplify Jobs

Simplify's Take

What believers are saying

  • Behavioral finance integration enhances client engagement and personalized planning.
  • TD eCommerce Solutions can capitalize on the growing eCommerce market.
  • New leadership in U.S. commercial banking aligns with digital transformation trends.

What critics are saying

  • Involvement in money laundering scandal poses reputational and financial risks.
  • Recent leadership changes may disrupt operations or client relationships.
  • $28 million fine highlights ongoing compliance and regulatory challenges.

What makes TD Bank unique

  • TD Bank integrates behavioral finance for personalized wealth management solutions.
  • TD eCommerce Solutions targets Canadian small businesses with a customizable platform.
  • TD's partnership with Monit offers a small business dashboard for informed financial decisions.

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Benefits

Health Insurance

Paid Vacation

Flexible Work Hours

Professional Development Budget

Mental Health Support

Wellness Program

Performance Bonus

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