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Senior Marketing Analyst
Posted on 7/29/2022
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Data Science
  • 3-5 years of working experience in an analytical role required (Marketing and CRM preferred)
  • Experience setting up and using email/marketing automation platforms like Braze, Epsilon, SimonData, SalesForce, or Marketo
  • Advanced proficiency in at least one query or statistical analysis language: SQL, Python, R, or comparable
  • Experience in customer segmentation, fundamental understanding of test design and analysis
  • Solid storytelling skills balanced with statistical knowledge-the ability to use a practical lens on the data, up to and including disregarding red herrings
  • Practical, process-oriented mentality with consistent attention to detail
  • Outstanding project management skills with a proven track record in coordinating multiple projects across various teams
  • Comfortable operating thoughtfully and independently, good communication skills
  • Must be adaptable and willing to take on additional responsibilities as vital
  • Develop, plan, and optimize CRM campaigns through rigorous, hypothesis-driven A/B testing, using email, SMS, and push notifications to meet business goals
  • Interpret data, analyze results, develop dashboards, and insights across segments, identifying ways to improve ROI performance
  • Work across the marketing organization to define customer segmentation and optimize communication cadence, channel and messaging
  • Collaborate with data science, consumer insights & marketing analytics teams to analyze and interpret user segments and behaviors to be demonstrated in lifecycle marketing, driving automated, personalized communications
  • Support team in building comprehensive reports and dashboards of all relevant CRM critical metrics to track and socialize performance across individual and evergreen/lifecycle campaigns
  • Employ insights based on data and an iterative testing approach to optimize campaign builds, content modules, segmentation and other testing construct
  • Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of data so that it's ready for use by marketing teams

1,001-5,000 employees

Live and on-demand boutique studio classes
Company Overview
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. The company offers a suite of fitness products and services.
  • Comprehensive health & life benefits
  • Supporting families
  • Future planning
  • Education
  • Product discounts
  • Supporting our communities
Company Values
  • Put members first
  • Operate with a bias for action
  • Empower teams of smart creatives
  • Be the best place to work
  • Together we go far