Licensing Manager

Position Title – Licensing Manager - Product & Marketing (Bangalore/Remote)

 
Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Licensing Manager – Product & Marketing , you’ll be part of our T&O Marketing team working as a  on-site employee.

Role Overview

We are seeking a Licensing Manager to support the expansion of our licensing business across Asia. With a primary focus on the India sub-continent and additional support for other regions as needed. The role will focus on managing our license partners, maximizing online sales (amazon, Flipkart etc.), enhancing brand visibility across digital platforms (D2C Websites, social media), and ensuring a seamless customer experience for licensed products. Exposure to E-Commerce, digital marketing, and customer support management would be a plus.

The scope includes managing :

·Delivering Brand Promise: Ensuring license products are approved to brand guidelines across all touch points

·Commercial and Marketing Synergies: Drive synergies between licensed products and core teams by aligning commercial and marketing initiatives across both online and offline channels, with a focus on enhancing sales and e-commerce outcomes.

·Customer Relationship Management: Applying CRM best practices both for Business Customers and Home Consumer.  

Key Responsibilities

• Licensing & Business Development

• Work Closely with Assigned Licensing Partners to Implement Their 3 Year Strategic Plans, including product roadmaps and commercialization strategies
• Manage contract negotiations and renewals, in coordination with legal and related teams, ensuring alignment with brand strategy and financial goals.
• Collaborate with licensees to forecast sales, set revenue targets, and optimize product assortment based on market demand.
• Conduct regular licensee business reviews, driving commercial excellence and growth.
• Ensure brand compliance, product approvals, and marketing alignment.
• Identify new business opportunities for licensees to expand into untapped categories or regions.
• Primary approver for Product, Packaging and Merchandising in The Licensing Portal

E-Commerce & Digital Growth

• Develop and execute strategies to maximize online sales and visibility.
• Guide licensees on product listings, SEO, A+ content, and ad campaigns (Amazon Ads, Google, Meta).
• Oversee social media, influencer collaborations, and digital promotions.
• Assist licensees in developing social media campaigns that align with brand positioning and seasonal promotions.
• Provide guidelines on platform-specific content strategies for Instagram, Facebook, YouTube etc.
• Support community management efforts to ensure customer queries and engagement align with brand values.
• Ensure digital marketing efforts are optimized for audience targeting, engagement, and ROI for continuous improvements.
• Monitor unauthorized sellers, counterfeit products, and pricing violations, escalating issues when needed.
• Collaborate with cross-functional teams to develop, manage and publish website content, social media content calendar, product ratings, media campaigns and the like.
• Monitoring Progress Through Utilizing Analytics Tools to Understand Traffic / Conversion Rates.  

Customer Experience & Support

• Assist licensees in managing customer reviews, queries, and support systems.
• Implement customer satisfaction strategies to enhance brand reputation.
• Leverage analytics to optimize service quality and response times.

Required Skills & Experience

• Bachelor’s degree in business, Marketing, or a related field (Master’s preferred).
• 5+ years of experience in Key Account Management and/or E-Commerce channel management, digital marketing.
• Exposure to Amazon Seller/Vendor Central, Flipkart Seller Hub, DTC platforms (Shopify, WooCommerce, etc.) preferred.
• Good understanding of SEO, PPC, social media advertising, and influencer marketing.
• Experience in licensing, brand partnerships, and contract negotiations is a plus.
• Strong analytical, negotiation, contract management, and relationship-building skills.
• Commercial understanding of Line reviews, Marketing plans and Brand experience

Personal Attributes

• Passion for developing growth plans and working collaboratively with partners to exceed those
• Ability to work in a fast-paced, global environment and manage multiple priorities.
• Excellent Communication & Presentation Skills, Proficiency in Advanced MS Office Tools.
• Ability to build strong win-win relationships with a creative problem solving ‘can do’ approach
• Financial Acumen, Ability to Understand Profitability and Return On Investment
• Ability to Travel Both Domestically and Internationally

Preferred Experience:

• Experience with DTC (Direct-to-Consumer) e-commerce licensing models.
• Familiarity with global e-commerce expansion and cross-border licensing.
• Understanding of logistics, fulfilment, and supply chain operations for online marketplaces.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Graduate/MBA 
• 5-12 years of sales experience. 

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
 

Onsite

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.