Full-Time

Market Development Manager

Posted on 11/18/2024

Constellation Brands

Constellation Brands

1,001-5,000 employees

Produces and markets beer, wine, and spirits

Food & Agriculture
Consumer Goods

Compensation Overview

$84.9k - $130kAnnually

Mid

Albuquerque, NM, USA

Category
Field Sales
Sales & Account Management
Required Skills
Supply Chain Management
Inventory Management
Word/Pages/Docs
Excel/Numbers/Sheets
Requirements
  • A Bachelor’s degree or equivalent job experience in the CPG business.
  • Minimum of 3 years of consumer product sales and sales management experience.
  • Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
  • Ability to utilize Business Information reporting tools such as Compass and sales reporting tools such as Retail Vision.
  • Ability to travel a minimum of 30% of his/her working time, including ability to drive up to 5 hrs.
Responsibilities
  • Manage and direct a group of Wholesalers including execution of Constellation’s Retail Vision, and Wholesaler Standards and Practices.
  • Direct and implement training and development initiatives for Wholesalers under management.
  • Supervise and monitor the allocation and use of all point-of-sale materials in accordance with budgeting and account/market objectives.
  • Provides support and follow through for the National and key Regional On-Premise accounts (e.g. program execution including closing mandated distribution gaps).
  • Develop plans and goals for all National Sales Priorities including volume, distribution and seasonal applications for each Wholesaler.
  • Conduct annual planning meetings with Wholesalers to develop yearly Constellation goals for Volume, Distribution and Investment.
  • Identify market specific business development opportunities to grow Constellation share.
  • In partnership with the area General Manager (GM)/ Regional Develop Manager (RDM) complete ABP/Trimester planning meetings at key Wholesalers that activate all National Sales Priorities including volume, distribution and CTF (Constellation Tactical Fund).
  • Develop Bimester plans in partnership with the area GM/RDM.
  • Develop mutually agreed upon volume and distribution goals for Wholesalers under management.
  • Determine programming, CTF and Wholesaler Tactical expenditure levels.
  • Identify market pricing opportunities and make recommendations including objectives for any change proposed.
  • Notify and gain commitment from Wholesalers once price changes have been approved.
  • Ensure target PTR/PTC’s are executed.
  • Evaluate new product market-level pricing and determine go-forward approach.
  • Develop CTF investment strategy at the Wholesaler Level by Sales Priority for the upcoming year.
  • Develop CTF Annual Business Plan for GM/RDM review.
  • Communicate Business Plan to Wholesaler under management.
  • Monitor budget compliance and communicates regularly with Wholesalers.
  • In conjunction with Key Account, National Account and Wholesalers execute new product roll out plans.
  • Identify Wholesaler performance gaps to plan and recommend corrective actions.
  • Develop the tactics and resource plan for initiatives to ensure effective execution and communicate plan of action to all stakeholders.
  • For volume initiatives that already been launched, develop corrective actions where gaps exist and/or identify opportunities for improvement.
  • For volume initiative options under consideration, analyze, prioritize and make recommendations for GM consideration.
  • Gain commitment from the Wholesaler network to support the plan for each new initiative and ensure their cooperation throughout the timeframe for execution.
  • Ensure Wholesalers maintain adequate product inventory levels and demonstrate proper inventory rotation.
  • Work with Wholesalers to prioritize supply chain issues related to code date/aging inventory problems and make recommendations to GM on most appropriate course of action.

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products reach consumers through a well-established distribution network, allowing for widespread availability. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it connect with a diverse clientele, from individual consumers to large retailers. The company's goal is to create brands that foster human connections while also being committed to sustainability and responsible operations.

Company Stage

IPO

Total Funding

N/A

Headquarters

Victor, Iowa

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Constellation Brands' expansion into non-alcoholic beverages and canned wines positions it well in rapidly growing market segments.
  • The company's strong distribution network and brand management expertise provide a solid foundation for continued growth and market leadership.
  • Recent investments and acquisitions indicate a proactive approach to capturing new market opportunities and enhancing shareholder value.

What critics are saying

  • The competitive nature of the beverage industry requires constant innovation and adaptation to maintain market share.
  • Economic fluctuations and changes in consumer preferences could impact sales and profitability.

What makes Constellation Brands unique

  • Constellation Brands' ownership of iconic brands like Corona and Modelo gives it a competitive edge in brand recognition and market penetration in the U.S.
  • The company's commitment to sustainability and responsible operations aligns with growing consumer demand for environmentally conscious brands.
  • Strategic acquisitions, such as Sea Smoke and Austin Cocktails, allow Constellation Brands to diversify its portfolio and tap into emerging beverage trends.

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