Facebook pixel

Head of Marketing
Confirmed live in the last 24 hours
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Management
Marketing
Sales
Writing
Requirements
  • 10+ years proven experience in an EMEA Marketing leadership role
  • 10+ years proven experience in B2B marketing (enterprise software, SaaS, regional marketing and/or info security experience a plus)
  • BA/BS in Marketing, Business, or other related field
  • 10+ years of experience leading teams of 15+, and a strong interest in mentorship and professional development
  • Experience and knowledge of leading ABM, digital campaigns, events and field marketing for a SaaS or technology company
  • Strong analytical skills and high level of comfort with data-based models to plan, forecast, monitor, and optimize performance on an ongoing basis
  • Excellent writing and verbal communication skills
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization
  • Experience managing vendors and negotiating contracts
  • Agency, sponsorship, and budget management experience
  • Ability to manage ambiguity and navigate unforeseen obstacles gracefully
  • Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Responsibilities
  • Collaborate with marketing leadership, sales leadership and other core marketing, sales, and product functions to support the strategy & execution of ABM and Field Marketing campaigns
  • Lead the strategy and support execution of customer and acquisition nurture programs focused on driving pipeline and closed-won deals
  • Demonstrate a solid understanding of marketing best practices and processes, most specifically on the field execution of demand generation marketing campaigns
  • Align our EMEA acquisition program, goals, and results with regional sales leaders
  • Develop and execute scalable, integrated, multi-touch acquisition programs which increase conversion and reduce acquisition cost. Tactics include: ABM strategies across the funnel, SEM, Events and influence channels to support regional awareness
  • Working with Sales and Marketing Operations, track, analyze, and report out on our campaign performance across all marketing channels
  • Lead, develop, and mentor a growing team of ABM and field marketing managers and specialists
  • Track the market for trends, benchmarks, opportunities, competitive tactics, best practices, tools/platforms, etc. and use that information to make recommendations
  • Management of the demand generation budget and third-party providers, including vendors, freelancers and contractors
Cloudflare

1,001-5,000 employees

Web performance & security platform
Company Overview
Cloudflare's mission is to help build a better Internet. The company specializes in providing a content delivery network and DDoS mitigation services.
Benefits
  • Competitive salaries
  • Take-what-you-need paid vacation policy
  • Comprehensive health plans and benefits
  • Paid maternity and paternity leave
  • Commuter and ride share options
  • Returnships
Company Core Values
  • Be curious to learn and grow
  • Communicate clearly, directly, and transparently
  • Do the right thing
  • Embrace diversity to make Cloudflare better
  • Get your work across the finish line
  • Lead with empathy and assume good intentions