Salary Range: 52000 to 63000 (Currency: USD) (Pay period: per-year-salary)
UEG is an award-winning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people, properties, and platforms that shape pop-culture. Our business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services that include celebrity engagements, influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports, and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a fast-paced high-performance environment where we combine passion for culture with the innate desire to create industry-changing work for our clients.
This role will focus on supporting sports & lifestyle communications and work in close partnership with top-tier agency clients in the mobile technology, athletic apparel and wellness industries. The ideal candidate will work with the communications teams to support earned media strategies and creative ideas that connect these brands with consumers through pop culture across earned, owned and social channels. You’ll be working with different teams to bring these ideas to life through music, sport, fashion, art, film and more. The successful candidate will also enjoy managing multiple projects, supporting high-profile media activations, coordinating quickly changing logistics and more. The successful candidate should also have experience working with the media, a good understanding of digital and social trends and engagement opportunities, strong writing skills, and a commitment to creative thinking.
RESPONSIBILITIES:
- Research, uncover and develop story angles that will drive media interest for client campaigns
- Help identify and craft media pitches that drive press coverage
- Conduct targeted outreach on behalf of clients for key campaigns, initiatives, interview opportunities, etc.
- Contribute to cultivating long-term relationships with key lifestyle, sports and consumer media on behalf of clients
- Help draft press materials and internal communications documents
- Help support and manage day-do-day account programs
- Attend regular client meetings and conference calls
- Stay on the pulse of culture and industry trends – keeping up and interacting with relevant media on a regular basis
- Own account monitoring and reporting processes, as well as upkeep of brand media lists
- Stay up to date with emerging technologies and trends, and demonstrate an understanding of how they integrate into communications programs
- Work collaboratively with cross-agency functions (Talent & Influencer, Branded Experiences, Branded Content, etc.) for broader client programs and activations
QUALIFICATIONS:
- 1-2 years of relevant experience in integrated communications and/or related fields, including research, advertising, management consulting, media or publishing (sports and lifestyle experience preferred)
- A solid grasp of all basic public relations tools – including research, writing and editing, and developing/maintaining media relationships – and how they are used to achieve client goals
- A fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing media strategies
- Excellent written and verbal communication skills with the ability to communicate with multiple levels of internal staff and external clients
- A proactive, solutions-oriented approach to work
- A strong work ethic, the ability to multi-task in a fast-paced environment and be a team player
- The ability to navigate the ever-changing earned and social media landscape
- The interest and drive to stay on top of trends and proactively recommend opportunities for insertion of clients in pop culture moments
- Bachelor’s degree in a relevant field from an accredited college or university
