Event Marketing Specialist @ Brooks Running

Event Marketing Specialist

Posted on 10/19/2022

INACTIVE

Locations

Seattle, WA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Management

Marketing

Sales

Social Media

Requirements

Bachelor's degree in marketing or a related field, required or equivalent combination of education and experience
1+ years of hands-on experience in events
Experience in multi-tasking and working effectively in a fast-paced team environment
Demonstrated initiative and organizational skills with an eye for detail
Project management skills and ability to prioritize multiple concurrent deadlines
Ability to create detailed project plans
Ability to work professionally and efficiently with company partners and internal stakeholders
Computer proficiency required with MS Office
A passion for the running enthusiast and active lifestyle
Ability to travel frequently to national events

Responsibilities

Work cross-functionally with internal Brooks teams to build and execute fully integrated programs that drive product trial, purchase, and customer data acquisition
Support the partner-level strategy for brand activations and execute Brooks brand moments and marketing campaigns at events and activations in North America
Develop project plans identifying tasks, deliverables, milestones, resources, and budget to ensure successful brand activations
Plan and execute up to 12 events per year, communicating closely with key partners on design/setup/teardown of Brooks' booths and displays
Plan, present, and activate seasonal marketing support for key consumer events
Act as the point person for marketing requests from Event Partners that extend beyond seasonal programs (including Guru/Sales Rep support, social media campaigns, content partnerships) and determine if Brooks can support request. Build a plan for approved requests and ensure execution
Responsible for retail partnerships, and all Sale rep/Guru communication for in-market support at events
Initiate and oversee cross-functional collaboration with Creative, Product and Sales to ensure effective merchandising plans for events and activations where applicable
Manage production and brief process for creative assets associated with events and activations
Other duties as assigned

Desired Qualifications

Experience collaborating with cross-functional teams is a plus

Who We Are:

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

Your Job:

The Event Marketing Specialist is critical to our success with Event Partners and direct-to-runner activations, by developing and executing marketing programs and activations that meet the runner when and where they are running. The Event Marketing Specialist will ultimately support the brand strategy and drive business through integrated marketing concepts that target prospective runners with a branded experience that authenticates Brooks and validates our position as a premium running brand.

Your Responsibilities:

Work cross-functionally with internal Brooks teams to build and execute fully integrated programs that drive product trial, purchase, and customer data acquisition.
Support the partner-level strategy for brand activations and execute Brooks brand moments and marketing campaigns at events and activations in North America.
Develop project plans identifying tasks, deliverables, milestones, resources, and budget to ensure successful brand activations.
Plan and execute up to 12 events per year, communicating closely with key partners on design/setup/teardown of Brooks’ booths and displays.
Plan, present, and activate seasonal marketing support for key consumer events.
Act as the point person for marketing requests from Event Partners that extend beyond seasonal programs (including Guru/Sales Rep support, social media campaigns, content partnerships) and determine if Brooks can support request. Build a plan for approved requests and ensure execution.
Responsible for retail partnerships, and all Sale rep/Guru communication for in-market support at events.
Initiate and oversee cross-functional collaboration with Creative, Product and Sales to ensure effective merchandising plans for events and activations where applicable.
Manage production and brief process for creative assets associated with events and activations.
Other duties as assigned.

Qualifications:

Bachelor’s degree in marketing or a related field, required or equivalent combination of education and experience.
1+ years of hands-on experience in events.
Experience in multi-tasking and working effectively in a fast-paced team environment.
Demonstrated initiative and organizational skills with an eye for detail.
Project management skills and ability to prioritize multiple concurrent deadlines.
Experience collaborating with cross-functional teams is a plus.
Ability to create detailed project plans.
Ability to work professionally and efficiently with company partners and internal stakeholders.
Computer proficiency required with MS Office.
A passion for the running enthusiast and active lifestyle.
Ability to travel frequently to national events.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors.

1,001-5,000 employees

Website

Running shoes and apparel

Company Overview

Brooks Running's goals are simple: everyone who wants to run feels welcome to run, and everyone who runs has a place to do it. They're working toward meaningful change the same way we run — by tapping into the limitless positivity of the run and then putting one foot in front of the other.

Benefits

Comprehensive medical and dental coverage
PPO and high deductible health plan options
Life insurance
401(k) with company match
Generous paid time off
10 paid holidays + your birthday
Parental leave

Company Core Values

The run is who we are
Running is a gift. Run happy.
The run is a limitless source of positive energy
We do one thing: build great running gear
We’re obsessed with the body in motion
We sweat every detail
We’re runners, too