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Event Marketing Specialist
Posted on 10/19/2022
Seattle, WA, USA
Experience Level
Desired Skills
Social Media
  • Bachelor's degree in marketing or a related field, required or equivalent combination of education and experience
  • 1+ years of hands-on experience in events
  • Experience in multi-tasking and working effectively in a fast-paced team environment
  • Demonstrated initiative and organizational skills with an eye for detail
  • Project management skills and ability to prioritize multiple concurrent deadlines
  • Ability to create detailed project plans
  • Ability to work professionally and efficiently with company partners and internal stakeholders
  • Computer proficiency required with MS Office
  • A passion for the running enthusiast and active lifestyle
  • Ability to travel frequently to national events
  • Work cross-functionally with internal Brooks teams to build and execute fully integrated programs that drive product trial, purchase, and customer data acquisition
  • Support the partner-level strategy for brand activations and execute Brooks brand moments and marketing campaigns at events and activations in North America
  • Develop project plans identifying tasks, deliverables, milestones, resources, and budget to ensure successful brand activations
  • Plan and execute up to 12 events per year, communicating closely with key partners on design/setup/teardown of Brooks' booths and displays
  • Plan, present, and activate seasonal marketing support for key consumer events
  • Act as the point person for marketing requests from Event Partners that extend beyond seasonal programs (including Guru/Sales Rep support, social media campaigns, content partnerships) and determine if Brooks can support request. Build a plan for approved requests and ensure execution
  • Responsible for retail partnerships, and all Sale rep/Guru communication for in-market support at events
  • Initiate and oversee cross-functional collaboration with Creative, Product and Sales to ensure effective merchandising plans for events and activations where applicable
  • Manage production and brief process for creative assets associated with events and activations
  • Other duties as assigned
Desired Qualifications
  • Experience collaborating with cross-functional teams is a plus
Brooks Running

1,001-5,000 employees

Running shoes and apparel
Company Overview
Brooks Running's goals are simple: everyone who wants to run feels welcome to run, and everyone who runs has a place to do it. They're working toward meaningful change the same way we run — by tapping into the limitless positivity of the run and then putting one foot in front of the other.
  • Comprehensive medical and dental coverage
  • PPO and high deductible health plan options
  • Life insurance
  • 401(k) with company match
  • Generous paid time off
  • 10 paid holidays + your birthday
  • Parental leave
Company Core Values
  • The run is who we are
  • Running is a gift. Run happy.
  • The run is a limitless source of positive energy
  • We do one thing: build great running gear
  • We’re obsessed with the body in motion
  • We sweat every detail
  • We’re runners, too