Director of Product Marketing
Confirmed live in the last 24 hours
Hatch IT

11-50 employees

Recruiting solutions
Company Overview
Hatch IT is passionately committed to the pursuit of a better world through positive change. Together they create unprecedented outcomes for their clients by partnering with them to develop better ideas. They build practical solutions that are safe, innovative, and sustainable.

Company Stage

N/A

Total Funding

N/A

Founded

2012

Headquarters

Tysons, Virginia

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-12%

2 year growth

-16%
Locations
Reston, VA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
CategoriesNew
Product
Growth & Marketing
Requirements
  • 8-10 years of B2B cybersecurity experience in product marketing with a solid understanding of current cybersecurity challenges; SaaS experience critical and PLG and/or in-app experience preferred
  • A self-motivated, self-driven performer who can take the ball and run with it to bring back wins and tangible results
  • Phenomenal writer and proven storyteller who can turn that talent into impactful content that empowers sales, partners, and the rest of the organization
  • Exceptional self-starter who is comfortable hustling as a “team of one” for the near term; a natural leader who can eventually build a PMM team
  • Experience working with threat intelligence teams and taking findings to market aligned to coordinated disclosure and without fear, uncertainty, and doubt (FUD)
  • Ability to maintain customer focus at all times in content development and planning conversations
  • Analytical and data-driven in presenting ideas and results
Responsibilities
  • Create concise yet differentiated messaging with a clear understanding of the core capabilities of the company's Enterprise Edition.
  • Develop PLG or in-app programs that convert Community Edition users to Enterprise Edition users.
  • Create a demonstrable use case methodology from content and sales enablement to demo scripts and scenarios aligned to the company’s differentiation; all use cases are supported by a library of assets for use across all GTM team programs and endeavors.
  • Create a technical intelligence program; create market intelligence that allows us to better determine our TAM.
  • Build out ideal customer profiles and buyer personas to support the go-to-market engine from lead inception to customer experience; provide analysis of their buying behaviors.
  • Develop content, including short- and long-form papers focused on technical differentiation, maintain our product collateral and presentations, website content, video production, blogs, and more to accelerate our customer engagement journey.
  • Work with growth marketing to drive prospects faster to demo and from demo to POC and accelerate the POC to a more qualified opportunity journey.
  • Develop and manage industry analyst relations program to ensure differentiation is clear to critical buying influencers and further build out threat-informed defense as a market.
  • Help to communicate and refine customer requirements and market inputs to inform and support the engineering organization.
  • Be able to represent at trade shows and speak with journalists, prospects, partners and customers; demo capabilities are a must.
  • Be exceptionally independent, be an advanced project and program manager, and be self-motivated with ongoing, streamlined communication with critical stakeholders.
Desired Qualifications
  • Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At hatch I.T., we're dedicated to helping companies build diverse, inclusive and authentic workplaces, so if your experience doesn't perfectly align with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles.