Full-Time

Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Tailscale

Tailscale

51-200 employees

Secure VPN for remote resource access

Enterprise Software
Cybersecurity

Compensation Overview

CA$152.8k - CA$190.3kAnnually

Senior

Remote in Canada

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Hubspot
Data Analysis
Requirements
  • 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements
  • Expert in marketing automation technology, preferably HubSpot
  • Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
  • Strong analytical skills with the ability to work with data and make informed decisions
  • Experience and passion for working cross-functionally within a go-to-market organization
  • Excellent writing skills with the ability to create lifecycle content for review by SMEs
  • Self-starter who can drive recommendations and decisions with minimal oversight
  • Results-oriented with a collaborative and proactive mindset; customer-first mentality
Responsibilities
  • Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel
  • Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements
  • Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations
  • Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful
  • In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
  • Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
  • Adhere to email best practices, including compliance, design (browser rendering), and cadence
  • Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
  • Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program
Desired Qualifications
  • Experience marketing to developers or working at B2B SaaS or cloud companies
  • An affinity for learning complex, highly technical products and strong technical aptitude generally
  • Experience working closely with Sales and Product leaders

Tailscale offers a secure networking solution through a WireGuard-based Virtual Private Network (VPN) that allows users to access remote resources like virtual machines and databases from anywhere. Its service is designed for businesses and individuals, providing a freemium model that attracts a wide user base while offering premium features for those who need them. Tailscale stands out for its simplicity and ease of use, requiring minimal setup and supporting over 100 integrations. The company's goal is to ensure secure and user-friendly access to private resources.

Company Stage

Series B

Total Funding

$111.9M

Headquarters

null, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tailscale's zero-trust solution is easy to deploy in existing infrastructures.
  • Partnership with Mullvad expands Tailscale's global VPN server network.
  • Viral adoption among developers indicates strong product-market fit.

What critics are saying

  • Increased competition from other zero-trust startups could impact market share.
  • A critical vulnerability in the Windows client poses a security risk.
  • Cooling venture funding may limit Tailscale's expansion capital.

What makes Tailscale unique

  • Tailscale uses WireGuard's Noise protocol for trusted encryption.
  • It integrates with existing identity providers like GSuite and Office365.
  • Tailscale offers over 100 integrations, fitting into diverse tech stacks.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Home Office Stipend

Phone/Internet Stipend

Company Equity