Director of Product Marketing
Posted on 7/19/2023

51-200 employees

Workplace experience platform
Company Overview
HqO is on a mission to make the workplace a human place. HqO is composed of an award-winning app, analytics suite, hybrid work tools, and a flex space management system, the HqO Workplace Experience Platform empowers top employers and commercial property teams to create personalized experiences that engage and delight the people at their properties and inform data-driven decision making.
Real Estate

Company Stage

Series D

Total Funding





Boston, Massachusetts

Growth & Insights

6 month growth


1 year growth


2 year growth

Cambridge, MA, USA
Experience Level
Desired Skills
Market Research
Growth & Marketing
  • 10+ years of B2B product marketing experience, ideally in B2B SaaS software
  • Hands-on strategic, analytical leader with experience working in a technology company in high growth mode. Exceptional ROI-tracking skills, able to prove what is-or isn't-working
  • Knowledge of B2B SaaS customer buyer journey and how marketing influences different stages in the sales and renewal cycle
  • Outstanding written and verbal communication skills; comfortable communicating complex technical product information in various formats and channels
  • Strong content creation skills with a portfolio of work to show
  • Excellent people and management skills to interact with colleagues, clients, cross-functional teams and third parties
  • Comfortable using various collaboration, content and user testing tools
  • Ability to work and thrive in a fast-paced, distributed, technology-focused organization, managing multiple initiatives simultaneously with a positive sense of urgency, ownership and accountability
  • Proven success working cross functionally and closely with a product team
  • Experience with commercial real estate, PropTech, or enterprise software a plus
  • Degree in Marketing, Communications or similar relevant field
  • Lead the product marketing function for the company, collaborating cross functionally to help drive overall product architecture, roadmap and product/feature positioning in a rapidly evolving, highly competitive sector
  • Drive the product positioning, messaging and value proposition for all products and services
  • Plan and oversee the launches of new products and features, and releases of existing products/features, and manage the cross-functional implementation of those plans
  • Understand and support our sales channels; train on the problems we solve for our buyers and users; drive the creation of sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, and objection handling sheets and teach them how and when to use it
  • Obtain insights into customers' usage of product and features, use cases and case studies, untapped opportunities and buyer personas, through interviews, surveys and sales data
  • Understand the competitive landscape-be an expert on our competition, how they are positioned, and how/where our products compare
  • Collaborate with the demand generation team to develop omni-channel go-to-market campaigns and content that resonates with our target buyer personas at all stages of the sales cycle
  • Initiate, define and manage market research studies in collaboration with internal and external resources and the product team
  • Contribute to the strategy and plan to expand product/features to new verticals, new segments organically, or via partnerships
  • Be the go-to expert for your product areas and go-to-market initiatives, maintaining a deep understanding of the market landscape, trends, competitor capabilities, customer use cases, and buyer needs
  • Use your creativity and writing expertise to help develop compelling campaign themes, messaging and content (e.g. sales presentations, eBooks, videos, blogs) hitting all stages of the marketing and sales funnel
  • Conduct market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators. Conduct customer and prospect research to understand buyer and user challenges and opportunities
  • Measure and internally socialize how your activities support revenue growth and customer happiness