Full-Time

Account Executive

Updated on 9/10/2026

Choco Communications

Choco Communications

201-500 employees

Free platform connecting restaurants with suppliers

No salary listed

London, UK

Hybrid

Hybrid work in London is required.

Category
Sales & Account Management (1)
Required Skills
CRM

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Requirements
  • At least 3 years of experience in software sales, ideally progressing from Sales Development Representative or Business Development Representative into an Account Executive role, with hands-on experience owning and closing deals.
  • A track record of consistently exceeding sales quotas and targets.
  • Consistent achievement of self-sourced pipeline generation and outbound activity targets.
  • Experience managing a full sales cycle from prospecting and discovery through negotiation and close.
  • A strong track record of outbound prospecting and creating a personal pipeline.
  • Ability to work in a fast-paced sales environment, manage multiple opportunities, and maintain momentum across the pipeline.
  • Fluency in French and English at C1 level or higher.
  • Proven ability to manage mid-market sales cycles with a focus on value-based selling and long-term partnership growth.
  • Demonstrated experience collaborating cross-functionally with internal teams to deliver complex solutions to sophisticated business customers.
Responsibilities
  • Own the full sales cycle from prospecting and discovery through product demonstrations, negotiation, and close.
  • Build a personal pipeline through cold outreach, referrals, industry events, field visits, and existing networks.
  • Run product demonstrations of Choco’s products, including its artificial intelligence-powered solutions, and connect them to customer problems.
  • Lead commercial conversations, understand how a distributor operates, identify its biggest challenges, and build a clear case for change.
  • Manage sales cycles across family-run food suppliers and complex, multi-stakeholder organizations by adapting strategy, balancing relationship-building with consultative selling, building consensus, and closing deals.
  • Improve sales processes by sharing customer insights, testing new approaches, and contributing to the team playbook.
  • Partner cross-functionally with Product, Marketing, and Customer Success to ensure a seamless transition for new clients and provide feedback on market needs for scaling small and medium-sized business and mid-market relationships.

Choco provides a zero-cost, technology-driven ordering platform that connects restaurants with multiple suppliers, enabling them to place orders through a single app and reduce paperwork. It serves restaurants and food suppliers, helping streamline procurement by consolidating orders across suppliers and offering a clear, digital workflow for sourcing, pricing, and delivery coordination. Unlike many traditional ordering methods or single-supplier systems, Choco focuses on unifying multiple suppliers on one free platform and monetizes through premium features, partnerships, and data-services, which supports its expansion and added-value offerings. The company’s goal is to make food supply chains more efficient and sustainable by cutting administrative overhead, speeding up procurement, and improving transparency across the restaurant and supplier network.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$338.5M

Headquarters

Berlin, Germany

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • April 2026 metrics show 8.8 million annual AI-processed orders and 50% less manual entry.
  • The Golbon partnership expands Choco's distribution reach across national foodservice purchasing networks.
  • Autopilot and VoiceAgent reduce labor costs now, improving retention and gross margin expansion.

What critics are saying

  • OpenAI dependency concentrates Choco's core product risk around one vendor and roadmap.
  • Distributors can copy AI ordering features after Choco normalizes them, compressing pricing power.
  • If enterprise distributors switch ERP-native ordering stacks, Choco's platform becomes a thin interface.

What makes Choco Communications unique

  • Choco's 2026 OpenAI integration powers OrderAgent across emails, SMS, images, and documents.
  • Choco serves 21,000 distributors and 100,000 buyers across the US, UK, Europe, GCC.
  • VoiceAgent replaces voicemail ordering with live multilingual conversations, improving distributor responsiveness.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-2%
Choco
Mar 11th, 2025
Choco Launches Autopilot - The First AI Agent in Food Distribution

Choco launches Autopilot - The First AI agent in Food Distribution.

Choco
Sep 3rd, 2024
Choco Announces Partnership with Golbon: Revolutionizing Foodservice Distribution with AI-Driven Solutions

Chicago, IL - 9/3/2024 - Choco, the leading global digital ordering platform for the food industry, is excited to announce its partnership with Golbon, a leading national foodservice purchasing and marketing group.

FoodNavigator
Dec 22nd, 2023
AI and digital tracing: Building efficient and transparent supply chains in 2024

Choco has recently launched an AI solution that allows suppliers to take 100 times more orders per hour, Kiely relayed.

Choco
Dec 4th, 2023
Choco Named 2023 Top Tech Startup by Food Logistics, Supply & Demand Chain Executive

Choco named 2023 Top Tech startup by Food Logistics, Supply & Demand Chain Executive.

DataFort
Nov 24th, 2023
AI Transforms Business Strategy and Talent Assessment

Choco, a digital platform connecting restaurants and food suppliers, has introduced Choco AI to automate order management in the hospitality supply chain.