Full-Time

Digital Coordinator

CRM

Posted on 8/30/2024

Live Nation Entertainment

Live Nation Entertainment

10,001+ employees

Organizes and promotes live entertainment events

Social Impact
Entertainment

Entry, Junior

London, UK

Onsite work required at festivals during the summer months.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
MailChimp
Marketing
HTML/CSS
Requirements
  • Experience using ESPs, especially Mailchimp (our current ESP) and CRM platforms
  • Excellent experience in email strategy including content planning, audience targeting, audience growth, reporting and best practices
  • Proven success in growing email lists and increasing engagement.
  • Strong writing skills
  • Marketing experience in a similar environment is preferable
  • Understanding of data segmentation and marketing automation flows
  • Confident in analysing data in order in provide insights that aid each team in reaching our KPIs
  • Strong understanding of email compliance and privacy legislation, including GDPR
  • An understanding of HTML coding for email
Responsibilities
  • Develop and implement comprehensive email marketing and data capture strategies across multiple festival brands
  • Manage optimisation of campaigns and journey emails, including results tracking and A/B test planning, execution, and reporting
  • Work closely with each Marketing team and contribute to the overall campaign for each event
  • Plan, build and execute email marketing campaigns for all festivals
  • Ensure content across newsletter campaigns adheres to GDPR compliance, the specific festival tone of voice and design, and reflects the values of the brand
  • Project manage initiatives including loyalty schemes, new subscriber growth campaigns and surveys
  • Project manage customer feedback surveys for each festival, liaising with the event managers and talent bookers of each event
  • Liaise with Partnerships teams to fulfil partner requirements within newsletter marketing
  • Develop strategies to increase community engagement and retention such as loyalty schemes, and identify areas of opportunity
  • Define and deliver a data growth strategy across all channels as part of each festivals’ marketing campaigns
  • Facilitate weekly and monthly email reporting as well as quarterly and yearly reports based on sales and achieving set goals and KPIs
  • Website administration including the functionality and optimisation of sign-up boxes to drive mailing list sign ups
  • Assist with data management, analysing data and reporting; identifying valuable insights to inform overall marketing strategy
  • Ensuring that management of first party data and data entry points adhere to GDPR compliance and the company Privacy Policy
Live Nation Entertainment

Live Nation Entertainment

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Live Nation Middle East organizes and promotes a variety of live events, including concerts, comedy shows, and family entertainment in the Middle East. The company connects audiences with world-renowned artists and performers, catering to music lovers, comedy fans, and families. Its operations focus on ticket sales, sponsorships, and partnerships with both local and international brands to generate revenue. What sets Live Nation Middle East apart from its competitors is its extensive global network and commitment to sustainability, ensuring that events are not only enjoyable but also environmentally responsible. The company's goal is to provide memorable entertainment experiences while promoting environmental stewardship.

Company Stage

IPO

Total Funding

$1.4B

Headquarters

Beverly Hills, California

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • Investment in Veeps supports hybrid events, meeting demand for live and virtual experiences.
  • Strategic investment by Foundations Advisors shows confidence in Live Nation's growth.
  • Acquisition of The Paramount could lead to higher profit margins through venue control.

What critics are saying

  • Influencer management exposes Live Nation to potential reputational risks from controversies.
  • The Paramount acquisition may strain finances if the venue underperforms in New York.
  • Wage theft lawsuit could damage reputation and affect talent retention.

What makes Live Nation Entertainment unique

  • Live Nation's acquisition of Timeline expands its reach into influencer management.
  • Commitment to sustainability aligns with growing demand for eco-friendly events.
  • Ownership of venues like The Paramount increases control over event spaces.

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Benefits

Paid Vacation

Professional Development Budget

Hybrid Work Options

INACTIVE