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Full-Time

Digital Coordinator

CRM

Confirmed live in the last 24 hours

Live Nation Entertainment

Live Nation Entertainment

10,001+ employees

Global live events and ticketing platform

Entry, Junior

London, UK

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
MailChimp
Marketing
HTML/CSS
Requirements
  • Experience using ESPs, especially Mailchimp (our current ESP) and CRM platforms
  • Excellent experience in email strategy including content planning, audience targeting, audience growth, reporting and best practices
  • Proven success in growing email lists and increasing engagement.
  • Strong writing skills
  • Marketing experience in a similar environment is preferable
  • Understanding of data segmentation and marketing automation flows
  • Confident in analysing data in order in provide insights that aid each team in reaching our KPIs
  • Strong understanding of email compliance and privacy legislation, including GDPR
  • An understanding of HTML coding for email
Responsibilities
  • Develop and implement comprehensive email marketing and data capture strategies across multiple festival brands
  • Manage optimisation of campaigns and journey emails, including results tracking and A/B test planning, execution, and reporting
  • Work closely with each Marketing team and contribute to the overall campaign for each event
  • Plan, build and execute email marketing campaigns for all festivals
  • Ensure content across newsletter campaigns adheres to GDPR compliance, the specific festival tone of voice and design, and reflects the values of the brand
  • Project manage initiatives including loyalty schemes, new subscriber growth campaigns and surveys
  • Project manage customer feedback surveys for each festival, liaising with the event managers and talent bookers of each event
  • Liaise with Partnerships teams to fulfil partner requirements within newsletter marketing
  • Develop strategies to increase community engagement and retention such as loyalty schemes, and identify areas of opportunity
  • Define and deliver a data growth strategy across all channels as part of each festivals’ marketing campaigns
  • Facilitate weekly and monthly email reporting as well as quarterly and yearly reports based on sales and achieving set goals and KPIs
  • Website administration including the functionality and optimisation of sign-up boxes to drive mailing list sign ups
  • Assist with data management, analysing data and reporting; identifying valuable insights to inform overall marketing strategy
  • Ensuring that management of first party data and data entry points adhere to GDPR compliance and the company Privacy Policy
Live Nation Entertainment

Live Nation Entertainment

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As a global leader in live events and ticketing, Live Nation Entertainment stands out as an attractive workplace due to its dynamic involvement in various aspects of live entertainment including concerts production and ticket sales. This company fosters a vibrant culture by connecting brands and fans with music through its extensive platforms like Ticketmaster, showcasing a commitment to the thriving live entertainment industry. Employees are positioned in a stimulating environment where innovation in providing seamless live experiences is a priority.

Company Stage

IPO

Total Funding

$1.4B

Headquarters

Beverly Hills, California

Founded

2005

Growth & Insights
Headcount

6 month growth

3%

1 year growth

9%

2 year growth

23%