Senior Social Media Associate

Marketing at Brex 

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers — across Revenue Marketing, Product Marketing, and Brand Marketing — are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, Business Development, and Design teams to show our prospects and customers how we can help them reach their full potential.

What you’ll do

The Senior Social Media Associate will collaborate on strategy and implementation of plans to engage and grow our community across owned social platforms. You will transform our community into Brex advocates and support customer love initiatives. You will report to the Social Media Manager and support in ideating and implementing social strategy based on audience needs and social-first content creation, while working with various stakeholders to deploy multiple campaigns. 

Responsibilities

• Support the Social Media Manager by assisting with the management of the social content calendar
• Ensure all campaign tasks are up to date in Monday.com both prior to and post publishing across social platforms via Sprout Social
• Assist with copywriting, social asset acquisition, and scheduling posts
• Monitor all social inboxes on a daily basis
• Engage with Brex community via social mentions and tags to boost awareness and brand endearment
• Proactively seek opportunities for our brand to join industry-relevant conversations and foster relationships with our existing advocates
• Work with Social CX to surface support inquiries and respond in a timely manner
• Collaborate with the Social Media Manager to ideate, plan, and create social-first content tailored to our audience segments by channel
• Contribute to community development by building our social community into an army of advocates
• Assist with internal and external social advocacy efforts; collaborate with the Social Media Manager in boosting employee engagement
• Follow social marketing OKRs; guide measurement, recommend optimization tactics, and support the Social Media Manager with monthly reports
• Build strong relationships with key cross-org stakeholders to be the bridge that weaves together our Brex story across platforms (Brand Marketing, Content Marketing, Customer Marketing, Partner Marketing, Employer Brand, Comms, etc.)
• Support integrated planning and the development of social content based on business needs, communication themes, and product messaging, across the customer journey (for example: social-first programming, customer stories, corporate updates, brand partnerships, employer brand, and experiential activations)
• Stay updated on social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly

Requirements

• 4+ years of experience effectively bringing a technology, finance, or B2B brand to life across social channels
• Strong copywriting skills for crafting social posts related to events, blogs, product releases, news articles, social-forward content, etc.
• Experience in social-first content creation; deep understanding of best-performing social practices by channels and experience working on dynamic social programs that bring a brand to life
• Community building and customer-facing experience; comfortable inserting into the social conversation and building relationships with customers
• Proficiency in using social media management tools (such as Sprout Social and Monday.com)
• Proven track record of working cross-functionally with both internal creative and external teams and partners in marketing, communications, product, content, lifecycle, event, media, and production to inform work that stays on strategy and drives results
• Experience working on social listening and measurement activities, identifying insights & opportunities, analyzing performance, and regularly reporting results on social
• A passion for integrated storytelling, a commitment to craftsmanship, and an obsession with detail with the ability to distill the complex into clear and concise program approaches
• Ability to be creative and think outside the box and be flexible and fluid with changing project parameters, including: shifts in timing, messaging, and adjustments in scope and scale
• Have a pulse on the social landscape and the ability to proactively identify trends and opportunities to stay at the forefront of digital engagement in the B2B world
• Must be willing to work in office 2 days per week on Wednesday and Thursday

Compensation

The expected salary range for this role is $84,343.20 - $105,429. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.