Senior Product Marketing Manager

Updated on 9/6/2023

51-200 employees

Modern recruiting platform

Company Overview

Gem is on a mission to modernize the recruiting industry. The company does this by bridging the gaps between candidates and recruiters using technology.

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Communications

Mergers & Acquisitions (M&A)

CategoriesNew

Finance & Banking

Requirements

You have 4+ years of Product Marketing experience at a B2B SaaS company (startup experience and/or HR tech industry a strong plus)
You have successfully launched new products to market to drive business growth
You can design compelling enablement content and programs that effectively train GTM teams on new products & features
You have outstanding communication skills (verbal and written)
You can and are willing to showcase your presentation skills (including webinars, internal presentations, etc.)
You know how to work cross-functionality with product, sales, customers success, and marketing

Responsibilities

You'll be an early member of the product marketing function, which plays a strategic role in developing Gem's messaging, positioning, launch strategy, and GTM enablement. In your first six months, you'll quarterback the launch of new products, manage product update communications, and drive sales excellence through well-designed enablement and competitive intelligence
The ideal candidate is an experienced product marketer who has brought new revenue-driving products to market, knows how to effectively enable their GTM counterparts to pitch and sell, and can thrive with the rapidly changing dynamics of a start-up environment
Partner closely with product management to execute end-to-end product launches, from early access and messaging to enablement, collateral development, and cross-channel promotion
Develop engaging enablement content and training programs that ramp up our GTM teams to effectively sell
Own internal and external product update communications, including the monthly newsletter and other creative methods that you come up with
Develop messaging and positioning that will be used throughout the company to drive demand, win deals, and build a strong brand
Partner with marketing to develop and promote campaigns that position Gem as a thought leader in the Talent Acquisition industry
Create standout external content that demonstrates the value of Gem's offering, including one-pagers, blogs, and more
Collaborate with the Product & GTM teams on competitive intelligence and positioning
Speak and present about Gem to both external and internal audiences

About Gem

Gem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, data-driven recruiting.

With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It’s why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.

Over 1,200 industry leaders, including Wayfair, Dropbox, Cintas, Robinhood, and UnitedHealth, trust Gem to fuel their growth. The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:

The Breakout List, 2022
Certified as a Great Place to work, 2022
Y Combinator Top Companies, 2022
Fortune Best Workplaces in the Bay Area, 2022

The Team & Role:

You’ll be an early member of the product marketing function, which plays a strategic role in developing Gem’s messaging, positioning, launch strategy, and GTM enablement. In your first six months, you’ll quarterback the launch of new products, manage product update communications, and drive sales excellence through well-designed enablement and competitive intelligence.

The ideal candidate is an experienced product marketer who has brought new revenue-driving products to market, knows how to effectively enable their GTM counterparts to pitch and sell, and can thrive with the rapidly changing dynamics of a start-up environment.

What you’ll do day-to-day:

Partner closely with product management to execute end-to-end product launches, from early access and messaging to enablement, collateral development, and cross-channel promotion
Develop engaging enablement content and training programs that ramp up our GTM teams to effectively sell
Own internal and external product update communications, including the monthly newsletter and other creative methods that you come up with
Develop messaging and positioning that will be used throughout the company to drive demand, win deals, and build a strong brand
Partner with marketing to develop and promote campaigns that position Gem as a thought leader in the Talent Acquisition industry
Create standout external content that demonstrates the value of Gem’s offering, including one-pagers, blogs, and more
Collaborate with the Product & GTM teams on competitive intelligence and positioning
Speak and present about Gem to both external and internal audiences

About you:

You have 4+ years of Product Marketing experience at a B2B SaaS company (startup experience and/or HR tech industry a strong plus)
You have successfully launched new products to market to drive business growth
You can design compelling enablement content and programs that effectively train GTM teams on new products & features
You have outstanding communication skills (verbal and written)
You can and are willing to showcase your presentation skills (including webinars, internal presentations, etc.)
You know how to work cross-functionality with product, sales, customers success, and marketing

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at [email protected] and we’ll work with you to meet your accessibility needs.

For roles based in New York City, NY and San Francisco, CA out of our HQs, the base salary hiring range for this position is $179,075 - $188,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

This role is not eligible for remote work.

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