We’re partnering with a growing, independently operated marketing firm that specializes in building data-driven, insight-led campaigns that drive shopper engagement and sales results. Known for their ability to merge strategy, creative, and analytics, this agency supports a diverse client base across both Canada and the United States.

They’re currently looking to add a Manager, Shopper & Media Planning (Omnichannel) to their integrated planning team. This is a strategic role for someone who thrives at the intersection of omnichannel media strategy, consumer behaviour, and client partnership.

The Role

Reporting into a senior leader within the Client Strategy & Planning group, you’ll take a lead role in planning and executing high-impact shopper marketing campaigns. You’ll be responsible for creating media plans across digital, retail, and in-store channels, managing external vendor and media partnerships, and leveraging insights to deliver measurable lift in conversion and engagement.

The ideal candidate is both a thinker and a doer—someone who brings a sharp strategic lens, a deep knowledge of retail media environments, and the ability to collaborate across internal and external stakeholders to bring bold ideas to life.

What You’ll Be Doing:

Campaign Strategy & Development
Lead shopper-focused planning efforts to support client goals, using research and insights to inform your channel recommendations.
Build, present, and refine omnichannel media plans that consider the full customer journey—from pre-shop to in-store conversion.
Media & Channel Planning
Manage a wide range of shopper channels (retail media, digital, paid social, eCommerce, and experiential).
Evaluate partner proposals, ensure strategic alignment, and push for high-performance media outcomes.
Develop and maintain effective relationships with external media and data partners.
Execution & Collaboration
Work closely with internal departments (creative, digital, sales strategy) and external partners (retailers, agencies, vendors) to execute campaigns with precision.
Manage timelines, budget tracking, and approvals to ensure smooth execution of deliverables.
Data Analysis & Optimization
Monitor campaign performance and shopper behaviour, using real-time insights to adjust strategies and recommend optimizations.
Report outcomes and provide strategic recommendations to clients and internal teams.
Innovation & Industry Trends
Stay informed on the latest trends in shopper marketing, retail media networks, and digital advertising.
Test and recommend new tactics to engage target audiences and elevate campaign performance.

What You Bring to the Table:

7+ years of experience in shopper marketing, channel strategy, or digital media planning—preferably in an agency or vendor setting.
Expertise in Canadian retail environments, media ecosystems, and consumer trends.
Comfortable working with U.S. client portfolios and navigating vendor relationships across North America.
Strong knowledge of CRM, programmatic platforms, paid social, and the eCommerce sales funnel.
Strategic thinker with solid analytical skills and the ability to back recommendations with data.
Highly skilled in PowerPoint, Excel, and Keynote with an eye for building compelling presentations.
Adept at managing multiple priorities across fast-paced, collaborative environments.
Strong communicator who can confidently present, challenge assumptions, and build trust.
Ability to travel within Canada and the U.S. as required. Hybrid work model.

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

Manager – Shopper & Media Planning

Omnichannel

AIP Connect

What You’ll Be Doing:

What You Bring to the Table:

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