Full-Time

Growth Marketing Manager

Posted on 8/5/2024

PAX Labs

PAX Labs

201-500 employees

Manufactures portable cannabis vaporizers and accessories

Compensation Overview

$110k - $145k/yr

+ Equity

Senior

Remote in USA + 1 more

More locations: Remote in Canada

Fully remote role with a team dispersed across the US and Canada.

Category
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Social Media
JIRA
Asana
Data Analysis
Requirements
  • 5+ years growth marketing experience at a B2C consumer product brand or agency
  • Excellent verbal & written communication skills at different levels of the organization
  • Strong project management skills and familiarity with tools like Asana and JIRA
  • Solid understanding of attribution between platforms and analytics tools like GA4
  • Comfort working in a fast-paced startup environment with higher levels of autonomy
  • Experience working within the Shopify ecosystem, including apps, a major plus
  • Experience working in regulated industries a plus
Responsibilities
  • Manage performance and revenue reporting as well as the corresponding budget
  • Understand the consumer journey for initial acquisition as well as repurchase
  • Develop a robust process for creative testing to inform how we capture and design assets
  • Oversee external agencies for social, affiliate, email, and programmatic to maximize outcomes.
  • Partner with the eComm to optimize the on-site and off-site landing page experience.
  • Support broader marketing efforts across different country and regulatory environments
  • Research and synthesize key technology and competitive trends to identify opportunities

PAX Labs specializes in creating portable vaporizers for consuming cannabis in various forms, including loose leaf, wax, and oil extracts. Their devices, such as the PAX 2, PAX 3, and Era series, are designed to be compact and user-friendly, making them ideal for discreet use. These vaporizers feature advanced options like precise temperature control and connectivity with a mobile app, enhancing the vaping experience for both recreational users and medical patients. PAX Labs distinguishes itself from competitors by operating a direct-to-consumer model, which allows them to maintain quality control and ensure authenticity. Their goal is to provide a premium vaping experience while generating ongoing revenue through the sale of devices, accessories, and compatible pods.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$521.7M

Headquarters

San Francisco, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • PAX's sustainability initiatives attract eco-conscious consumers, enhancing brand loyalty and market appeal.
  • Partnerships for safety frameworks position PAX as a leader in product safety and credibility.
  • The PEACE BY PAX program aligns with consumer values, boosting brand reputation and loyalty.

What critics are saying

  • Increased competition from advanced vaporizers like Storz & Bickel's Mighty may impact market share.
  • Patent litigation against Stiiizy and ALD could lead to costly legal battles and liabilities.
  • New product acceptance, like the PAX TRIP, may face challenges in market penetration.

What makes PAX Labs unique

  • PAX Labs offers app-controlled vaporizers, enhancing user experience with precise temperature control.
  • The company is the first in cannabis to achieve Plastic Negative certification for products.
  • PAX Labs' direct-to-consumer model ensures product authenticity and a controlled customer experience.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Parental Leave

Wellness Program

Phone/Internet Stipend

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Business Wire
Mar 27th, 2024
Pax Announces Industry-Leading Sustainability Initiatives To Fight Global Plastic Waste Crisis

SAN FRANCISCO--(BUSINESS WIRE)--PAX, a leading global cannabis brand, today announced a new program to reduce plastic waste. Through a partnership with rePurpose Global, the world’s leading Plastic Action Platform, PAX has become the first brand in the cannabis space to achieve Plastic Negative certification across all existing product lines. This certification includes PAX MINI and PLUS, PAX ERA and 1G pods, and PAX Gummies, and means that for every product sold, twice as much plastic waste is removed from nature. As part of this broader plastic action effort, PAX is launching PAX TRIP, the brand’s first all-in-one vape, and the industry’s first plastic negative all-in-one, made with ocean bound plastic. The TRIP features PAX’s pure cannabis oils, with a rechargeable battery that heats, never burns, from start to finish. Additionally, it has been engineered for clean hits, with a clear air path that ensures vapor never touches the internal electronics

Tobacco Reporter
Feb 1st, 2024
Pax Labs Sues ALD Over Patents

Pax Labs sues ALD over patents.

Tobacco Reporter
Jan 31st, 2024
Pax Labs Files Patent Suit Against Stiizy

Pax Labs Inc. has filed a lawsuit against the vape brand Stiiizy Inc. and its manufacturer ALD Group Ltd. for allegedly infringing four patents with vape pens they make and sell.

MoGreenway
Nov 14th, 2023
PAX Partners with international artist James Goldcrown to launch limited edition collection of cannabis vaporizers

PAX, a leading global cannabis brand, today announced the launch of its limited edition holiday collaboration "Love: Hits Different," in partnership with artist James Goldcrown.

Gear Patrol
Nov 9th, 2023
Pax's New Weed Grinder Taught Me Why I Don't Need a Kief Chamber

A few weeks ago, Pax, one of our favorite weed vape manufacturers, sent me their newest release, the Pax Weed Grinder.

INACTIVE