Simplify Logo

Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

PAX Labs

PAX Labs

201-500 employees

Manufactures portable cannabis vaporizers.

Consumer Goods

Compensation Overview

$110k - $145kAnnually

+ Equity

Senior, Expert

Remote in USA + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
JIRA
Marketing
Data Analysis
Requirements
  • 5+ years growth marketing experience at a B2C consumer product brand or agency
  • Excellent verbal & written communication skills at different levels of the organization
  • Strong project management skills and familiarity with tools like Asana and JIRA
  • Solid understanding of attribution between platforms and analytics tools like GA4
  • Comfort working in a fast-paced startup environment with higher levels of autonomy
  • Experience working within the Shopify ecosystem, including apps, a major plus
  • Experience working in regulated industries a plus
Responsibilities
  • Manage performance and revenue reporting as well as the corresponding budget
  • Understand the consumer journey for initial acquisition as well as repurchase
  • Develop a robust process for creative testing to inform how we capture and design assets
  • Oversee external agencies for social, affiliate, email, and programmatic to maximize outcomes.
  • Partner with the eComm to optimize the on-site and off-site landing page experience.
  • Support broader marketing efforts across different country and regulatory environments
  • Research and synthesize key technology and competitive trends to identify opportunities

PAX Labs specializes in creating portable vaporizers for cannabis consumption, including loose leaf, wax, and oil extracts. Their devices, such as the PAX 2, PAX 3, and Era series, are designed for ease of use and discretion, making them suitable for both recreational users and medical patients. These vaporizers feature advanced options like precise temperature control and app connectivity, enhancing the vaping experience. PAX Labs differentiates itself from competitors by focusing on a direct-to-consumer sales model, which allows them to maintain product authenticity and control over customer interactions. The company aims to provide a premium vaping experience while generating ongoing revenue through the sale of devices, accessories, and compatible pods.

Company Stage

Series B

Total Funding

$500.5M

Headquarters

San Francisco, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • PAX Labs' innovative products, such as the PAX TRIP and water pipe adapter, demonstrate its continuous drive for technological advancement.
  • The company's strong focus on social impact and sustainability initiatives, like the PEACE BY PAX program, enhances its brand reputation and appeal to socially conscious consumers.
  • Partnerships with artists and academic institutions, as well as its leadership in safety standards, position PAX Labs as a forward-thinking and influential player in the cannabis industry.

What critics are saying

  • The ongoing patent lawsuits against competitors like Stiiizy and ALD could result in significant legal expenses and distract from core business activities.
  • The highly competitive cannabis vaporizer market requires constant innovation to maintain market share, posing a risk if PAX Labs fails to keep up.

What makes PAX Labs unique

  • PAX Labs stands out with its focus on high-quality, portable cannabis vaporizers that offer advanced features like precise temperature control and app connectivity.
  • The company's commitment to sustainability, evidenced by its Plastic Negative certification and use of ocean-bound plastic, sets it apart in the cannabis industry.
  • PAX Labs' direct-to-consumer model ensures product authenticity and a controlled customer experience, unlike competitors who rely heavily on third-party retailers.