Full-Time

Growth Marketing Manager

Posted on 8/5/2024

PAX Labs

PAX Labs

201-500 employees

Manufactures portable cannabis vaporizers.

Healthcare
Consumer Goods

Compensation Overview

$110k - $145kAnnually

+ Equity

Senior

Remote in USA + 1 more

More locations: Remote in Canada

Fully remote role with a team dispersed across the US and Canada.

Category
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Social Media
JIRA
Asana
Data Analysis
Requirements
  • 5+ years growth marketing experience at a B2C consumer product brand or agency
  • Excellent verbal & written communication skills at different levels of the organization
  • Strong project management skills and familiarity with tools like Asana and JIRA
  • Solid understanding of attribution between platforms and analytics tools like GA4
  • Comfort working in a fast-paced startup environment with higher levels of autonomy
  • Experience working within the Shopify ecosystem, including apps, a major plus
  • Experience working in regulated industries a plus
Responsibilities
  • Manage performance and revenue reporting as well as the corresponding budget
  • Understand the consumer journey for initial acquisition as well as repurchase
  • Develop a robust process for creative testing to inform how we capture and design assets
  • Oversee external agencies for social, affiliate, email, and programmatic to maximize outcomes.
  • Partner with the eComm to optimize the on-site and off-site landing page experience.
  • Support broader marketing efforts across different country and regulatory environments
  • Research and synthesize key technology and competitive trends to identify opportunities

PAX Labs specializes in creating portable vaporizers for cannabis consumption, including loose leaf, wax, and oil extracts. Their devices, such as the PAX 2, PAX 3, and Era series, are designed for ease of use and discretion, making them suitable for both recreational users and medical patients. These vaporizers feature advanced options like precise temperature control and app connectivity, enhancing the vaping experience. PAX Labs distinguishes itself from competitors by operating a direct-to-consumer model, which allows them to control the customer experience and ensure product authenticity. Their goal is to provide high-quality, user-friendly vaping devices while generating ongoing revenue through the sale of accessories and compatible pods.

Company Stage

Late Stage VC

Total Funding

$507.5M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • PAX's sustainability initiatives attract environmentally conscious consumers, boosting brand loyalty.
  • Patent lawsuits protect PAX's intellectual property, securing market share from competitors.
  • Collaborations with artists create buzz and attract new customers to PAX's products.

What critics are saying

  • Increased competition from advanced vaporizers like Storz & Bickel's Mighty threatens market share.
  • Patent litigation could lead to costly legal battles and financial liabilities for PAX.
  • New product acceptance, like PAX TRIP, may face challenges in market penetration.

What makes PAX Labs unique

  • PAX Labs leads in app-controlled vaporization technology, enhancing user experience.
  • The company achieved Plastic Negative certification, setting a sustainability benchmark in cannabis.
  • PAX's direct-to-consumer model ensures product authenticity and customer experience control.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Parental Leave

Wellness Program

Phone/Internet Stipend

Mental Health Support

INACTIVE