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Full-Time

Business Development Manager

Posted on 7/12/2024

PerformLine

PerformLine

51-200 employees

Marketing compliance software for businesses

Data & Analytics
Robotics & Automation
Consulting
Industrial & Manufacturing
Enterprise Software
Fintech
Design
Financial Services

Senior, Expert

Morristown, NJ, USA

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Salesforce
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • B2B SaaS sales knowledge
  • Experience managing successful business development teams
  • Knowledge of Salesforce.com, Excel, and PowerPoint
  • Strong interpersonal and written skills for effective communication
  • Organizational skills to meet and exceed KPIs
Responsibilities
  • Coach and mentor BDRs toward success
  • Motivate and inspire others to align with sales playbook and best practices
  • Lead team in consistent attainment of sales outbound opportunity and pipeline creation goals
  • Collaborate across departments to develop effective messaging for outbound communications
  • Accelerate and grow relationships with prospects within target companies
  • Become an expert in sales process, product, industry, and client base
  • Strategize and communicate effectively with internal stakeholders
  • Conduct detailed data analyses and use metrics to drive business results

PerformLine specializes in marketing compliance software that helps businesses ensure their marketing practices meet legal and regulatory standards. This is particularly important for companies in regulated industries, such as banks and financial institutions, as it helps them avoid fines and protect their brand reputation. The software platform automates the monitoring and enforcement of marketing compliance by scanning and analyzing marketing materials across various channels, including social media, websites, and emails. This allows companies to quickly identify and address compliance issues. PerformLine operates on a subscription model, where clients pay a recurring fee to access the platform, providing a steady revenue stream that supports ongoing technology development. The goal of PerformLine is to simplify the complex task of marketing compliance, enabling businesses to mitigate risks and ensure brand safety.

Company Stage

Seed

Total Funding

$10.8M

Headquarters

Morristown, New Jersey

Founded

2007

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • PerformLine's recent partnerships, such as with LinkedIn, enhance its social media monitoring capabilities, making it a more attractive solution for financial services organizations.
  • The release of comprehensive resources like the Marketing Compliance and Enforcement Actions Quarterly Review and the State of Marketing Compliance Report positions PerformLine as a thought leader in the compliance space.
  • Recognition through awards like the Kraken Awards for Compliance highlights PerformLine's industry leadership and commitment to excellence.

What critics are saying

  • The niche focus on marketing compliance for regulated industries may limit PerformLine's market size and growth potential.
  • Increasing regulatory scrutiny and evolving compliance standards require constant updates to the platform, which could strain resources and operational capacity.

What makes PerformLine unique

  • PerformLine's focus on marketing compliance for highly regulated industries like banking and finance sets it apart from general compliance software providers.
  • The company's omni-channel monitoring capabilities ensure comprehensive compliance coverage across social media, websites, and emails, unlike competitors who may focus on single channels.
  • PerformLine's subscription-based model provides a steady revenue stream, enabling continuous investment in advanced compliance technologies.
INACTIVE