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Full-Time

Manager – Pricing and Discount Strategy

Posted on 6/8/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Senior

Toronto, ON, Canada

Category
Strategy Development
Business & Strategy
Required Skills
Communications
SQL
Tableau
Marketing
Data Analysis
Requirements
  • Bachelor’s degree required, Master’s degree preferred in marketing, business or STEM-related fields
  • 4-6 years of professional experience in pricing strategy, consulting, analytics, or a subscription-based business model
  • Extensive experience devising and measuring the effectiveness of pricing strategies (including AB testing)
  • Strong analytical skills and advanced command of Excel, Tableau etc. SQL is a plus
  • Analytical experience working with digital business models and collaborating with marketing departments
  • Outstanding written and verbal communication skills
  • Prior experience with project management
  • A business background with a strong understanding of customer experience frameworks
  • Experience individually driving projects
  • Pragmatic, hands-on mentality to drive towards impact
Responsibilities
  • Help execute, actualize, and continuously optimize discount strategy across 7 brands for our NA Cluster
  • Maintain a pipeline of discount optimization opportunities, innovative incentive opportunities & desired learnings
  • Oversee end-to-end AB testing process
  • Tell the story behind numbers to effectively communicate the implication of risks & opportunities
  • Collaborate with Growth Marketing, CRM, Product, and Analytics on pricing and discount related initiatives
  • Maintain source of truth documentation on live pricing & discounts
  • Manage implementation of discounts & extra marketing tools related to pricing & discounting

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to select from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its emphasis on fresh, seasonal produce and sustainable sourcing. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

11%

1 year growth

22%

2 year growth

47%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings

INACTIVE