Marketing Analytics Manager

Job Title:              Marketing Analytics Manager 

Location:               Vernon Hills, IL

Department:        Rust-Oleum US Marketing

Reports To:           Sr Director, Strategic Communication & Demand Generation

Direct Reports/Manages others:  No

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.

RESPONSIBILITIES:

1. Reporting, Analytics & Insights

• Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels.
• Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiences—ranging from high-level executive summaries to retailer-specific breakdowns.
• Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance.
• Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data.
• Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs.
• Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time.
• Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization.

2. Media Execution

• Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels.
• Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy.
• Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms.

3. Cross-Functional Alignment & Liaison Work

• Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions.
• Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives.

4. Campaign Development & Strategy Support

• Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment.
• Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes.
• Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams.

5. Tools, Data Integration & Broader Insights

• Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies.
• Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness.
• Partner with Insights and Category Management teams, campaign reporting, and other department analytics.

Salary Target Range: $75,000 - $125,000, bonus eligible  

QUALIFICATIONS: 

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field
• Experience using digital advertising/social media channels, tools, techniques and best practices for business
• Experience analyzing marketing data and social/PR analytics and identifying/communicating key insights
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus

From big benefits to small, we take care of our associates!  After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service.  Rust-Oleum offers 9 paid holidays and one floating holiday per year.  You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.