Full-Time

Research Director

Ad Effectiveness

Updated on 12/5/2024

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Consumer Goods
Entertainment

Compensation Overview

$135k - $150kAnnually

Senior, Expert

New York, NY, USA

Category
IT Consulting
Consulting
Required Skills
Management
Data Analysis
Requirements
  • The ability to provide consultation to our advertising agencies, clients and brands both pre and post campaign with factual learnings and advice to make recommendations that will drive success.
  • Excellent leadership skills and management experience
  • Strong understanding and experience in the CTV space
  • Experience analyzing the ROI of media campaigns and initiatives
  • Direct experience with research services like Upwave, Kantar, Nielsen, Circana, Foursquare, Cuebiq, InMarket, Dynata, Attain, Adelaide, Tvision, Samba, ABCS Insights, MetrixLab
  • Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies
  • Ability to lead and handle changing priorities in a complex, fast-paced business environment.
  • Positive, strong interpersonal skills and ability to form professional and working relationships.
  • Experience communicating project findings to internal and external partners.
  • Accuracy and attention to detail upheld while maintaining efficiencies
  • Strategic problem solver with strong analytical skills, who can find and tell a clear story based on data
  • Proactively thinking outside of the box to formulate innovative solutions to complex problems and keep ahead of industry trends
  • Experience in quantitative research methodologies with general knowledge of advanced measurement techniques including MTA, MMM and incrementality testing
  • Ability to collaborate effectively with internal teams to build dashboard
Responsibilities
  • Lead team of managers and coordinators in day to day operations, providing hands-on support and development opportunities
  • Participate in client- facing strategy sessions and research presentations to further relationships and educate Kargo’s advertisers, clients and agencies on the power of Kargo.
  • For all projects, ensure deliverables are insightful and deliver on business needs; infuse Kargo’s perspective into projects; shape outputs to ‘bring the audience to life’ and champion communication of results throughout the organization.
  • Support Kargo’s preferred partners with innovative research that spans across CTV and Digital
  • Identify, investigate, and evaluate new media measurement models, data sources, and research partners.
  • Internal research expert to the sales teams, surfacing trends, consumer insights and opportunities from custom research and syndicated sources.
  • Measure and analyze campaign data to measure effectiveness of digital and CTV strategies, and effectively communicate insights with the broader teams and clients
  • Assist in developing and implementing unique thought leadership research for the company that can be used to develop deeper insights and showcase Kargo being thought leaders to our clients and agencies.
  • Collaborate closely with cross functional teams including Sales teams, Marketing, and Product to align on project goals, methodology and potential outcomes
  • Work with the Data team to mine first party data that can be used for product development, sales and marketing.
  • Participate in industry conferences and provide POVs on key research methodologies and measurement trends in media.

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process for advertisers to activate their campaigns across various digital channels. Kargo's unique "Create Once, Run Everywhere" approach allows brands to create a single ad that can be deployed across multiple platforms, ensuring a consistent message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself through its focus on premium supply and creative excellence, making it a leader in the mobile advertising space.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with VIDAA and Fetch TV expand CTV advertising reach.
  • AdLib partnership broadens access to small businesses, increasing market penetration.
  • Expansion into APAC with creative science solution captures new regional markets.

What critics are saying

  • Emerging ad tech competitors may dilute Kargo's market share.
  • Privacy regulations could increase operational costs for data handling.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach simplifies cross-platform ad deployment.
  • Proprietary advertising automation tools enhance campaign management for advertisers.
  • High-end editorial alliances ensure premium ad placements and audience reach.

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Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office