Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Implementation Analyst needed to join our team on a permanent basis.
The opportunity:
VML Enterprise Solutions Digital Intelligence team continues to grow at pace and following a hugely successful year we are now looking for a Implementation Analyst to help us deliver Digital Analytics implementations for some of Europe’s leading brands. You will be responsible for the setup, configuration and ongoing maintenance of analytics tracking using Tag Management Systems (TMS) such as Google Tag Manager and Tealium.
What you’ll be doing:
You’ll be working closely with our project teams to support the configuration of analytics tagging on various eCommerce platforms. This will involve understanding client reporting requirements and developing clear and accurate Solution Design Reference (SDR) documents that outline how you will capture the data needed. You will then utilise Tag Management Systems (TMS) to configure and QA analytics and marketing tags and work closely with our development teams to build dataLayers capable of servicing multiple data services.
What we want from you
- Extensive experience working as a Implementation Analyst / Data Collection Analyst or similar, ideally in an eCommerce environment.
- A proven track record of delivering analytics implementation projects for B2C and/or B2B organisations.
- Advanced practical knowledge of Tag Management Systems (TMS), ideally including Google Tag Manager and Tealium
- Practical knowledge of Analytics tools such as Google Analytics, Firebase and Adobe Analytics
- Advanced practical knowledge of HTML and JavaScript
- Advanced practical knowledge of testing and debugging analytics web and app implementations using a variety of tools.
- Experience working with senior stakeholders.
- Effective time management
- Highly proficiently in MS Word, PowerPoint and Excel
- Experience implementing and working with A/B testing tools is a plus.
- Experience working with tools such as Google BigQuery is a plus.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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