Resident – Media Buying & Planning
Posted on 3/16/2023
INACTIVE
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Excel/Numbers/Sheets
CategoriesNew
Social Media
Requirements
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros
- Experience buying media on the following platforms a plus but not mandatory:
- Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
- Amazon (AMS, Amazon DSP, AMG)
- Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
- Publisher/Partner Direct
- Connected TV/OTT (Roku, Hulu, etc.)
- Digital Audio (Spotify, Pandora, etc.)
- You are driven and hungry for success, and always want to learn more
- You are a team player who enjoys collaboration
- You have a proven record of managing multiple projects at once
- You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment
Responsibilities
- Bid and place campaigns within various digital platforms (ie: Google, Facebook, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded
- Ensure campaigns are pacing according to the media plan by monitoring performance and making changes when necessary
- Manage campaign budget across various platforms daily, weekly, and on a quarterly basis
- Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement
- Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance
- Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting