About the role

There’s your standard digital marketing role, and there’s what we’re looking for, which is far from typical. Equal parts creative, strategic, and executional, this role was designed for a unicorn marketer in mind. This is someone who thrives in the big picture, unfazed by the details, courageous when it comes to executing, and curious when it comes to learning from the good and bad. This role sits at the heart of the marketing team, and involves close collaboration with every function to ensure we’re saying the right things at the right time in the right places. Most of all, this role is about building and shaping our growth strategy and unlocking future revenue potential. Not so typical, right? 

At our stage, the Marketing team takes a 60/40 approach in terms of defining scope - 60% of the role can be drawn out with certainty, while 40% is opportunistic and up for definition by you! In this role, we’ll be looking for this person to come in and own the entire paid campaign workflow, from ideation to creation to optimization across channels, and we’ll be also expecting this person to take an active role in building growth in other ways (this is the 40%...) without needing to ask for permission or guidance. 

Things you’ll do

• Drive campaigns from the idea stage through to their execution, implementation, optimizations, and insight reporting.
• Help develop overall paid strategy, from always-on programs to strategic, time-boxed campaigns, in support of pipeline creation 
• Spearhead new approaches to creating, capturing, and converting demand.
• Work closely with all marketing stakeholders to create briefs, clearly communicating creative tactics/executions per objectives.
• Manage end-to-end lifecycle programs that drive lead-to-pipeline conversations.
• Report on program success based on funnel metrics, including leads and MQLs sourced, pipeline and revenue influenced, opportunities, and wins.
• Collaborate with the Sales and CS teams to educate and inform them of all campaigns, providing detailed instructions for execution and follow-up.

Things we’ll need you to have on Day 1

To be successful in this role an individual must be able to perform the duties listed below which represent the knowledge, skill, and/or ability required.

• 5-7 years of experience in managing growth marketing initiatives that have resulted in double digit annual pipeline.
• Expertise in paid channels/tactics as well as brand, content, and community levers. 
• Strong analytical and problem-solving skills.
• Proficiency in Google, Salesforce, Hubspot, and SEMrush. 
• Experience in customer support is a major plus, but not required.
• Proximity to San Francisco or NYC a plus

An estimate of the current salary range is $125,000 - $180,000.