Full-Time
Account Executive
Samba TV
201-500 employees
Delivers TV audience measurement and insights
Compensation Overview
$90k - $110k/yr
New York, NY, USA
Hybrid
3 days on-site per week required; willing to travel to outside markets.
 Sales & Account Management (1) |
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- Bachelor’s Degree
- Proven sales success with a minimum of 3+ years total experience in advertising, digital media, mobile or internet technology sales
- Demonstrated ability to perform against quota and excel in a highly competitive market
- Currently requiring 3 days a week on-site in office, with a possibility of increasing in the future
- Willingness to travel to outside markets
- Strong relationships at the most senior levels of leading agency holding and operating companies
- Customer-focused leadership with excellent communication, networking and negotiation skills
- Willingness to entertain clients during evenings and occasionally weekends
- Act as thought partner on behalf of Samba with industry leading agencies and brands as they look to evolve their TV, Video, and Marketing strategies through more effective use of data.
- Sell SambaTV’s suite of advertising and TV research/analytics solutions to HoldCo's including WPP and Publicis.
- Prospect, qualify, close and scale revenue-generating relationships with advertisers and agencies within a territory or vertical
- Persuasively communicate Samba’s offerings and unique value-proposition to advertisers and agencies via email, phone and in-person presentations and discussion.
- Collaborate with account management to deliver proposals that exceed advertiser and agency marketing objectives and expectations.
- Develop and maintain relationships at all personnel levels within agencies and brands, demonstrating a thorough understanding of the account’s organization, needs and revenue potential
- Meet or exceed quarterly sales quotas against the territory and account list
- Work with cross-functional teams internally to ensure campaign success and growth of partnerships.
- Help develop local marketing initiatives and participate in industry events, ultimately becoming a regional knowledge leader on cross-platform ad synchronization and retargeting.
- Knowledge of the TV/online/mobile advertising industry and data
- Existing, current relationships with media buying decision makers favored
- Willingness to entertain clients during evenings and occasionally weekends
Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$75.7M
Headquarters
San Francisco, California
Founded
2008
Simplify's Take
What believers are saying
- Agentic advertising demand creates new monetization for real-time identity resolution.
- MediaTek, InfoSum, and Attain expand distribution, privacy, and measurement capabilities.
- Up to $60 million financing supports AI development and acquisition opportunities.
What critics are saying
- VideoAmp and The Trade Desk already compete for omnichannel measurement budgets.
- Walled gardens can restrict APIs, weaken activation, and commoditize Samba's data.
- OEMs can internalize ACR and audience measurement, removing Samba's embedded moat.
What makes Samba TV unique
- Built into 48 million addressable TVs, powering household identity graph scale.
- Combines ACR, panel, and first-party data across broadcast, streaming, and digital.
- Project Gravity links Samba's identity graph to 40+ ad platforms.
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People at Samba TV who can refer or advise you
Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Company Equity
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↓ -7%Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."
Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.
Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.
Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).
Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.