Full-Time
Vice President
Marketing Technology/Product Lifecycle
Posted on 5/30/2026
The Walt Disney Company
10,001+ employees
Diversified entertainment conglomerate: media, parks, streaming
Compensation Overview
$277.5k - $372.1k/yr
Santa Monica, CA, USA + 2 more
More locations: Glendale, CA, USA | New York, NY, USA
In Person
 Product (2) |
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- 15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands.
- Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
- Proven capability in leading and scaling global MarTech teams, managing complexity across international markets and technology platforms.
- Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization.
- Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross-functional partners.
- Demonstrated success in talent attraction, mentorship, and development of high-performing teams.
- BS/BA required.
- Define and execute the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement.
- Lead and mentor senior MarTech leaders, overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
- Drive innovation in privacy-safe marketing systems, ensuring compliance and trust across all channels (email, push, in-app, SMS).
- Champion creative and technical excellence, building modular creative systems and feedback loops powered by GenAI and secure rails.
- Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing).
- Foster a culture of experimentation and learning, deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance.
- Collaborate cross-functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions.
- Promote consumer-centricity and innovation, ensuring every campaign delivers the right promise to the right guest at the right time.
Disney runs four main operations: media networks (ABC, ESPN, Disney Channel), parks and resorts (Disneyland, Walt Disney World), studio entertainment (films and TV from Disney, Pixar, Marvel, Lucasfilm), and direct-to-consumer streaming (Disney+, Hulu, ESPN+). It makes money from ads and affiliate fees, ticket sales and in-park spending, box office and licensing, and subscriptions to its streaming services. It stands out because it owns a large library of well-known brands and can pair content with experiences, merchandise, and cross-promotion across parks and media. Its goal is to entertain, inform, and inspire people worldwide by telling stories with technology and forming partnerships to grow its reach.
Company Size
10,001+
Company Stage
IPO
Headquarters
Burbank, California
Founded
1923
Simplify's Take
What believers are saying
- Bundled Hulu and Disney+ profiles can improve retention and cross-sell.
- Character IP still drives licensing, travel partnerships, and apparel demand.
- New attractions like Bluey Wild World quickly create major guest traffic.
What critics are saying
- California facial-recognition lawsuits threaten park operations and force costly consent redesigns.
- Biometric controversy damages Disney's family-trust brand, especially around children's data.
- Streaming integration complexity can raise churn if Disney+ and Hulu pricing disappoints.
What makes The Walt Disney Company unique
- Disney combines parks, streaming, studios, and consumer products under one IP engine.
- Its brands span Disney, Pixar, Marvel, Lucasfilm, and ESPN globally.
- Disney Experiences monetizes stories through parks, cruises, resorts, and merchandise.
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Benefits
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Company News
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Valve releases first new hardware since Steam Deck - Steam Controller. Announced last year, GameGrin got the chance to learn more about the growing Valve hardware family. Previously comprised of the Steam Controller (RIP), the Steam Box (RIP), and the Valve Index (RIP), GameGrin now have the Steam Deck, Steam Controller, Steam Machine, and Steam Frame, which, if you're keeping track at home, is pretty much the second variations of the previously defunct ones, just that Valve refuses to count to three, and apparently, now two, too. After the RAMpocalypse hit the world due to AI's strong grip on various industries, there was a shockwave felt across the entire videogame industry. With prices rising sky-high, consoles started costing more accordingly (thanks, AI), and seemingly, the hardware was delayed (later confirmed) from its original Q1 2026 launch date. Now, it's been a while since GameGrin learned about the hardware, and it had players questioning: where's the Steam Controller? Harbouring no RAM or memories with sullied prices (thanks, AI, for a second time), it was strange that the controller had received the same treatment as the previous Steam Machine and Steam Frames. GameGrin received a release date announcement in the most Valve way possible; however, just last week, Steam randomly announced that the Steam Controller would be launching, making exactly zero deals out of it. With a quick refresher on Steam Controller features, GameGrin were left with the date - 4th of May, as Valve seemingly competes with Disney's STAR WARS for SEO on launch. The Steam Controller is out now, and GameGrin were also given a release price: £85. While it's certainly outside of the expected £60-£70 range that other, modern-console controllers have, its features seemingly more than make up for the price creep, especially in the high-end side of things. The console is out now, but it's only available in the countries where a Steam Deck is also purchasable. This means that players who want to get their hands on it can only do so if they live in the United States, Canada, the United Kingdom, Europe, and Australia, alongside shipping to Japan, South Korea, Hong Kong, and Taiwan through Komodo Station, the official distributor. Artura dawn. Junior editor. A lean, mean, SEO machine
Sega says it wants to revive more older games and dormant franchises. Sega has stated that it wants to revive more older games and dormant franchises, signalling that the company's recent wave of legacy IP announcements is far from over. The comments, highlighted by IGN, reinforce what has quietly become one of the most ambitious comeback strategies in the industry right now. This isn't just talk - Sega has already been putting the work in. The company has announced new entries in Crazy Taxi, Jet Set Radio, and Golden Axe, greenlit a Streets of Rage sequel, and released a new Shinobi in 2024 - a franchise that had been dormant for over a decade. The Ecco the Dolphin revival is also in motion, with original creator Ed Annunziata working on remasters of the first two games and a brand new third entry. That is a genuinely impressive amount of movement on IPs that fans had written off entirely. Underpinning all of it is the Sega Universe initiative, launched in Japan under the tagline "no old, stay gold." The project targets 2026 anniversaries for nine IPs - including Fantasy Zone and Out Run (both turning 40), NiGHTS Into Dreams and Guardian Heroes (both hitting 30) - and extends beyond games into film, music, and fashion. Sega also appointed Justin Scarpone, formerly of Disney, as global head of transmedia to drive this push - with a Shinobi film already in development and Eternal Champions recently announced as part of the transmedia slate. On the speculation front, industry insider Shpeshal Nick has revealed that Sega is exploring revivals of Altered Beast and Gunstar Heroes, though whether those take the form of remasters, remakes, or full new entries remains unconfirmed. Scarpone himself has noted the real challenge lies in connecting lesser-known legacy IPs to new audiences - which, frankly, makes the whole initiative feel more considered than a simple nostalgia cash-in. Fans have drawn comparisons to Capcom's revival run with titles like Okami, and it's hard to argue with the parallel. Sega's ongoing commitment to bringing back older properties through the RGG Studio slate only adds to the sense that this company is genuinely serious about its back catalogue. Which dormant Sega franchise do you most want to see get the revival treatment? Let GameLuster know in the comments below, and keep your eyes on GameLuster for more breaking gaming news and Sega coverage.
Streaming companies have pivoted from prioritising subscriber growth to profitability, raising prices, cracking down on password sharing and expanding ad-supported tiers. However, it remains unclear whether smaller players can achieve meaningful profits. Netflix leads the industry with a 29.5% operating margin in 2025 and 325 million global subscribers. Disney has guided towards a 10% direct-to-consumer operating margin for fiscal 2026, whilst Paramount and Warner Bros Discovery have posted profitable quarters and Comcast's Peacock is narrowing losses. Analysts question whether streaming can match the profitability of legacy linear TV businesses. Netflix raised prices again recently, with subscription plans now ranging from $7.99 to $26.99 monthly across the industry. The company reported over $1.5 billion in advertising revenue for 2025, expected to double this year.
Week in review: sir ian cheshire picked as New ofcom chair... - Sunday, April 12, 2026 - Disney has partnered with ad tech firm Mediaocean, Digiday reported on Tuesday, allowing brands and agencies to execute direct transactions across Disney's CTV... Skip to content Search for: Search for: Toggle Navigation - Home - Analysis - News - Guides - CTV Advertising Guide 2026 - CTV Advertising Guide 2025 - CTV Advertising Guide NA 2024 - Video Advertising Guide 2024 - Retail & Commerce Media Guide 2024 - Podcast - Events - Upcoming Events & Guides - New Video Frontiers - VideoWeek in Cannes - European Video Awards - TV Rise - VideoWeek Roadmap - Advertise - Contact Toggle Navigation - Home - Analysis - News - Guides - CTV Advertising Guide 2026... AI-Generated Summary This summary was created using AI to paraphrase content from Videoweek. For the complete story and original reporting, visit the source. Original source: