Simplify Logo

Full-Time

Growth Marketing Associate

Email

Posted on 8/8/2024

DailyPay

DailyPay

501-1,000 employees

Provides daily access to earned wages

Financial Services
Fintech

Compensation Overview

$69k - $90kAnnually

+ Variable Incentive Compensation + Stock Options

Junior, Mid

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 2-3 years experience in growth marketing, preferably from a B2C, tech and/or finance company
  • Experience managing and executing communications campaigns
  • Extremely detail oriented
  • Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
  • Ability to think holistically about growth strategy, and prioritize daily workflows accordingly
  • Experience using Iterable communications platform a huge plus
Responsibilities
  • Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
  • Take over ownership of ongoing campaigns we currently have in market
  • Own creation, execution, and prioritization of new campaigns
  • Set and hit revenue and KPI targets
  • Prepare data reports and analysis of all campaign results used by departments across the company
  • Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
  • Be the subject matter expert for DailyPay growth campaigns and act as a growth evangelist internally and externally

DailyPay provides a service that allows employees to access their earned wages on a daily basis instead of waiting for traditional pay periods like bi-weekly or monthly. This service works by partnering with businesses, which pay a fee to offer their employees the option of on-demand pay. By giving employees the ability to access their wages as they earn them, DailyPay helps improve financial control and flexibility for workers. This approach has been shown to increase employee retention and engagement, particularly in industries such as healthcare, retail, and restaurants, where turnover rates are often high. DailyPay's goal is to enhance employee satisfaction and reduce turnover costs for businesses, potentially saving millions annually in sectors that struggle with labor shortages and high quit rates.

Company Stage

Series D

Total Funding

$1.4B

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

18%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • DailyPay's service has been shown to increase employee time on the job by an average of 27%, which can significantly improve business operations and reduce turnover costs.
  • The company's recent $175 million funding round and 75% increase in valuation to $1.75 billion indicate strong financial health and growth potential.
  • Expanding its earned wage access solution to small businesses opens up a new market segment, potentially driving further growth and adoption.

What critics are saying

  • The departure of CEO Kevin Coop and transition to interim CEO Stacy Greiner could lead to strategic and operational uncertainties.
  • The competitive landscape in the fintech and employee benefits sectors is intense, with new entrants and existing players potentially eroding DailyPay's market share.

What makes DailyPay unique

  • DailyPay's focus on providing daily access to earned wages sets it apart from traditional payroll services that operate on bi-weekly or monthly cycles.
  • The company's service is particularly valuable in high-turnover industries like healthcare, retail, and restaurants, addressing specific pain points related to employee retention and financial wellness.
  • DailyPay's partnerships with major payroll providers like ADP and Acrisure enhance its market reach and integration capabilities, making it a more attractive option for businesses.

Benefits

Competitive Pay

Stock Options

401(K) with 4% match

Unlimited PTO

Medical, Dental & Vision Plans

Daily Seamless Credit

Free LinkedIn Learning

Annual Learning Stipend

DailyPay for DailyPay

INACTIVE