Performance & Omni Media Manager
Posted on 11/1/2023
INACTIVE
Rothy's
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Looker
Data Analysis
Excel/Numbers/Sheets
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • A bachelor’s degree in marketing, economics or psychology or comparable
  • 5+ years of performance media experience in a consumer-focused company
  • Thorough knowledge of digital channels including Paid Search and Paid Social. Brand Marketing, Amazon Ads, and international experience a plus
  • Strong analytical skills and expert in Excel and other BI tools (like Looker), with a keen ability to articulate results and learning
  • Understanding of marketing ROI and how to calculate user profitability based on CPA, CPC, CPM investment
  • Track record of outstanding marketing campaign results and experience managing and allocating a large monthly budget
  • Ability to manage multiple projects and priorities seamlessly. Understands what is most important, and can get be scrappy to projects done with available resources
  • Entrepreneurial; ability to drive forward with goals independently
  • Great at multitasking and prioritizing. You are able to manage multiple projects and priorities seamlessly. You understand what is most important, and can get be scrappy to projects done with available resources
  • Team oriented. You thrive in cross functional work settings and are excited to build relationships with those on and outside the team
Responsibilities
  • Oversee soon-to-be-launched international marketing efforts across key digital channels, building out channel strategy, roadmaps, and quickly iterating to learn what works in each market
  • Support US Paid Search, Shopping and Social channel management and execution in partnership with Senior Manager and media agency
  • Partner closely with team to ideate on seasonal Brand Media partnerships in support of brand campaigns that succeed in delivering on Rothy’s brand awareness goals
  • Forecast channel-level performance and hold partners accountable on results, triangulating channel performance to our forecast
  • Partner with analytics to build custom reporting and dashboards to deepen our understanding of media performance
  • Partner with the creative teams on asset production, serving as a resource and expert on creative best practices
  • Engage in quarterly strategic planning across Brand and Growth and drive roadmap for our test initiatives
Desired Qualifications
  • Brand Marketing experience
  • Amazon Ads experience
  • International marketing experience