Data Strategy and Analytics Manager

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Data Strategy and Analytics Manager - Wharton Executive Education

Job Profile Title

Job Description Summary

Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year, 13,000 professionals worldwide advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic staff population representing a rich array of backgrounds, expertise, and cultures. To learn more, visit www.wharton.upenn.edu.

The Data Strategy and Analytics Manager (DSAM) plays a pivotal role in setting and executing a comprehensive data strategy for Wharton Executive Education. The DSAM is responsible for developing and operationalizing a unified data strategy that connects technology platforms with business objectives. Serving as the critical bridge between technical teams and business users, this role ensures that data from multiple systems is accurate, meaningful, and used effectively to inform decisions. In addition to analyzing data, the DSAM will help define how data is structured and flows across platforms, ensuring that our systems are built to support the insights we need. The DSAM will oversee the integration of data across platforms such as Salesforce, Marketing Cloud, Marketo/Adobe Experience Cloud, Qualtrics, and Enlight – an internally developed platform within Executive Education; lead efforts to visualize, report on, and version data; and guide the organization in adopting consistent data governance and usage standards. The DSAM is a strategic thinker and operational executor who enables the business to tell compelling stories with data and drive performance across Executive Education.

This individual will lead efforts to align the organization’s use of data with its strategic goals by establishing clear governance, consistent definitions, and an integrated architecture across platforms. The DSAM will assess current gaps in data integrity, accessibility, and usability, and build cross-functional consensus around best practices for data capture, maintenance, and usage. By partnering closely with IT, Finance & Administration, Marketing, and the unique business units of Executive Education (Online, Open Enrollment and Custom), the DSAM will help define a shared roadmap that supports long-term operational efficiency and decision-making agility.

Equally important, the DSAM will act as the translator of data into insight—telling the story of the business through clean, well-structured, and contextualized information. This includes helping stakeholders interpret key performance trends, identify opportunities, and make confident decisions based on accurate and timely data. The DSAM will engage with business leaders to understand their evolving information needs and ensure that data models, pipeline logic, and analysis frameworks support everything from lead qualification and program performance to customer behavior and industry segmentation. They will also partner with business stakeholders to define, refine, and evolve key performance indicators (KPIs), ensuring that performance metrics are meaningful, measurable, and actionable in support of the division’s strategic goals. The DSAM will proactively identify patterns, guide internal conversations with data-driven narratives, and foster a culture where insights drive action and support revenue growth.

The DSAM will develop and oversee a structured intake and prioritization process for reporting and analytics requests, enabling clarity around demand, delivery timelines, and alignment with broader business priorities The DSAM will partner with the business users to own and manage the design, delivery, and governance of reporting and visualization across the organization. This includes developing and maintaining dashboards in Salesforce and data visualization platforms (e.g., Tableau, Power BI), ensuring data is version-controlled, easily digestible, and tailored to the needs of each team. They will work to streamline report access, reduce duplication, and build trust in reporting by establishing clear documentation, standard logic, and intuitive formats. By ensuring high-quality visualizations and scalable reporting systems, the DSAM will empower business users to self-serve insights, minimize confusion, and increase adoption of data-informed practices throughout the organization. Additionally, the DSAM will serve as a champion for data literacy, guiding business users in understanding and applying data insights, and fostering a culture where informed decision-making becomes embedded in daily operations. The DSAM will collaborate with cross-functional teams to support the implementation of a new Salesforce instance by developing data-driven standard operating procedures (SOPs), helping to design and deliver training materials, and ensuring successful adoption through user enablement and analytics.

The DSAM will serve as the primary point of contact for ongoing and ad hoc data requests across Executive Education, including survey submissions (UNICON, rankings, benchmarks), annual reports, Board reports, and internal performance (retention, growth regions). This includes pulling, formatting, and contextualizing data to meet recurring and time-sensitive needs. The DSAM will also take a forward-looking approach to ensure that data systems, structures, and practices are scalable, resilient, and adaptable to evolving business models, technologies, and customer expectations.

This role is responsible for managing and delivering recurring reports across units, ensuring data accuracy, timely distribution, and alignment with stakeholder expectations.

Job Description

Job Responsibilities

• Lead the development and execution of a comprehensive data strategy for Executive Education, aligning platforms, governance, and business objectives across all units. Collaborate with stakeholders across IT, Finance & Administration, Marketing, and Executive Ed’s business units to create a unified roadmap for scalable, insight-driven data use. Have in-depth understanding of the business units and how they operate in order to help drive and align the strategy.

• Act as the bridge between technical teams (e.g., IT, developers) and business users (e.g., Sales, Marketing, Program teams), translating business needs into platform logic, data flows, and actionable insights.

• Oversee integration and alignment of data across Salesforce, Marketing Cloud, Marketo/Adobe Experience Cloud, Qualtrics, and other platforms, ensuring clean, accurate, and accessible data across systems.

• Partner with Marketing and the business units of Exec Ed to design and then be responsible for managing business-critical dashboards and reporting tools using Salesforce, Tableau, Power BI, and other platforms; ensure reports are version-controlled, consistent, and insightful.Partner with Marketing and the business units to develop strategic reporting models that support lead qualification, pipeline analysis, program performance, and customer insights. Collaborate with outside partners to integrate their data into Executive Education’s decision-making.

• Establish and promote data governance practices, including clear definitions, standardized data capture, naming conventions, documentation, and user permissions.Ensure that data practices comply with data security and privacy policies, including GDPR. Provide training and guidance to business users on interpreting and acting on data, empowering teams to adopt data-informed decision-making. Assist with the creation, delivery and adoption of new SOPS, training materials associated with the new instance of Salesforce or other system updates that may require changes to business processes.

• Proactively identify trends, anomalies, and opportunities in the data to support Executive Ed leadership in strategic decision-making and operational planning.

• Reduce duplication and fragmentation of reports by developing a centralized reporting library and promoting report usage standards.

• Perform additional dutiesas assigned.

Qualifications

Bachelor’s degree required and 5 to 7 years of experience is required, or equivalent combination of education and experience. Master’s preferred in Data Analytics, Business Intelligence, Information Systems, or related field.

• Experience in data strategy, business analytics, or data product management required.
• Proven experience configuring and managing Salesforce, including custom fields, reports, dashboards, data validation rules, and object relationships.
• Experience working with related MarTech platforms, LMS platforms (e.g., Marketo/Adobe Experience Cloud, Marketing Cloud, Tableau, Qualtrics, Canvas).
• Demonstrated ability to understand and connect data from multiple systems and work with business colleagues to translate complex data into meaningful business insights.
• Experience with data visualization tools (Tableau, Power BI, etc.) and knowledge of SQL or other querying languages.
• Strong collaboration and communication skills with both technical and non-technical stakeholders.
• Experience in higher education, executive education, or professional services a plus.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Wharton School

Pay Range

$100,000.00 - $145,000.00 Annual Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement 

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protectedunder applicable federal, state or local law.

Special Requirements 
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

• Flexible Work Hours:Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay