Head of Demand and Growth @ Cohere

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Why this role?

Cohere is seeking an exceptional Head of Product Led Growth to spearhead our product-led growth, acquisition, and lifecycle initiatives. In this pivotal role, you will drive a comprehensive strategy across all business segments and industries. In this hands-on leadership role your mission will be to optimize every touchpoint of the developer and user journey, from initial demand generation and acquisition through sign-up, onboarding, and beyond. You’ll be responsible for converting product-qualified leads (PQLs) into marketing-qualified leads (MQLs), ultimately fueling our pipeline growth.

As a key leader in our organization, you will serve as an essential bridge between our global go-to-market and product growth teams and the broader marketing organization. You’ll ensure seamless communication and alignment of strategies, leveraging your expertise to enhance our product-led growth funnel from initial user acquisition, conversion testing, to revenue generation. This role offers the unique opportunity to make a significant impact on our company’s growth trajectory, utilizing both your strategic vision and hands-on execution skills in a dynamic, fast-paced environment.

As our Head of Product Lead Growth, you will:

Shape the future by defining and executing Cohere’s global product-led growth (PLG) strategy, encompassing user attraction, activation, retention, and revenue expansion across our product portfolio.
Partner with Sales, Operations, Marketing, Analytics, and Customer Success teams to develop and implement scalable, low-touch growth strategies for our Commercial business segment. Partner with global sales teams to identify key markets and accounts, develop targeted marketing programs, and support account-based marketing initiatives.
Collaborate cross-functionally with product, engineering, sales and marketing teams to identify and prioritize features that will drive customer engagement and retention and ensure alignment on shared objectives
Identify opportunities to optimize the customer lifecycle, including activation, onboarding, and cross-sell initiatives.
Develop and execute a comprehensive growth strategy aligning with company objectives for developer-led and sales-led growth.
Build and lead a high-performing team of Growth Product Managers, fostering a culture of collaboration and innovation.
Drive product enhancements and optimizations to improve user acquisition, activation, retention, and monetization across web and product experiences.
Leverage the Cohere product as a key growth driver to increase customer acquisition, optimize acquisition costs, improve web conversions, and expand monthly active users.
Design and implement multi-channel acquisition campaigns, optimizing user journeys from initial touchpoint to conversion.
Develop strategies for customer nurturing and retention. Lead experimentation and optimization efforts across the user journey. Analyze user data and feedback to uncover insights and opportunities. Define and track metrics to evaluate the effectiveness of PLG initiatives and drive continuous improvement.

This career opportunity may be a good match for you if you have:

10+ years of marketing experience in a technology-focused company, with at least 7 years in a product-led growth leadership role at a cloud organization.
Proven track record of successfully scaling a company and managing teams of senior marketing leaders and individual contributors.
Strong technical acumen, with the ability to engage deeply on technical topics and translate complex features into clear customer benefits and outcomes.
Deep expertise in inbound and outbound marketing strategies, with a strong grasp of digital marketing best practices across web, campaigns, testing, and analytics.
Extensive experience in designing and implementing successful Account Based Marketing (ABM) programs and driving marketing activities with channel partners.
Exceptional people management skills, including the ability to build and lead diverse, high-performing teams.
Proven ability to translate business objectives into clear, actionable marketing plans with measurable goals.
Significant experience in growing revenue for a substantial product line or business unit.
Excellent communication and presentation skills, with the ability to influence at all levels of an organization.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Our Perks:

🤝 An open and inclusive culture and work environment

🧑‍💻 Work closely with a team on the cutting edge of AI research

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

Head of Demand and Growth

Cohere

As our Head of Product Lead Growth, you will:

This career opportunity may be a good match for you if you have:

6 month growth

1 year growth

2 year growth

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