Full-Time

Head of Demand and Growth

Posted on 7/29/2024

Cohere

Cohere

501-1,000 employees

Provides NLP tools and LLMs via API

AI & Machine Learning

Senior, Expert

New York, NY, USA

Hybrid position based in New York.

Category
Growth Marketing
Growth & Marketing
Required Skills
Product Management
Marketing
Data Analysis
Requirements
  • 10+ years of marketing experience in a technology-focused company, with at least 7 years in a product-led growth leadership role at a cloud organization.
  • Proven track record of successfully scaling a company and managing teams of senior marketing leaders and individual contributors.
  • Strong technical acumen, with the ability to engage deeply on technical topics and translate complex features into clear customer benefits and outcomes.
  • Deep expertise in inbound and outbound marketing strategies, with a strong grasp of digital marketing best practices across web, campaigns, testing, and analytics.
  • Extensive experience in designing and implementing successful Account Based Marketing (ABM) programs and driving marketing activities with channel partners.
  • Exceptional people management skills, including the ability to build and lead diverse, high-performing teams.
  • Proven ability to translate business objectives into clear, actionable marketing plans with measurable goals.
  • Significant experience in growing revenue for a substantial product line or business unit.
  • Excellent communication and presentation skills, with the ability to influence at all levels of an organization.
Responsibilities
  • Shape the future by defining and executing Cohere's global product-led growth (PLG) strategy, encompassing user attraction, activation, retention, and revenue expansion across our product portfolio.
  • Partner with Sales, Operations, Marketing, Analytics, and Customer Success teams to develop and implement scalable, low-touch growth strategies for our Commercial business segment. Partner with global sales teams to identify key markets and accounts, develop targeted marketing programs, and support account-based marketing initiatives.
  • Collaborate cross-functionally with product, engineering, sales and marketing teams to identify and prioritize features that will drive customer engagement and retention and ensure alignment on shared objectives.
  • Identify opportunities to optimize the customer lifecycle, including activation, onboarding, and cross-sell initiatives.
  • Develop and execute a comprehensive growth strategy aligning with company objectives for developer-led and sales-led growth.
  • Build and lead a high-performing team of Growth Product Managers, fostering a culture of collaboration and innovation.
  • Drive product enhancements and optimizations to improve user acquisition, activation, retention, and monetization across web and product experiences.
  • Leverage the Cohere product as a key growth driver to increase customer acquisition, optimize acquisition costs, improve web conversions, and expand monthly active users.
  • Design and implement multi-channel acquisition campaigns, optimizing user journeys from initial touchpoint to conversion.
  • Develop strategies for customer nurturing and retention. Lead experimentation and optimization efforts across the user journey. Analyze user data and feedback to uncover insights and opportunities. Define and track metrics to evaluate the effectiveness of PLG initiatives and drive continuous improvement.

Cohere provides advanced Natural Language Processing (NLP) tools and Large Language Models (LLMs) through a user-friendly API. Their services cater to a wide range of clients, including businesses that want to improve content generation, summarization, and search functionalities. Cohere's platform allows users to access pre-trained models that can perform various tasks such as text classification, sentiment analysis, and semantic search in multiple languages. This flexibility enables businesses to create customized solutions that are both efficient and effective. Unlike many competitors, Cohere emphasizes affordability and scalability in its offerings, making it accessible for companies of all sizes. The goal of Cohere is to empower businesses with powerful AI tools that enhance their operations and facilitate international communication.

Company Stage

Series D

Total Funding

$914.4M

Headquarters

Toronto, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

15%

1 year growth

55%

2 year growth

358%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cohere's Command R7B model supports fast prototyping and iteration in 23 languages.
  • The Canadian government-backed supercomputer project will enhance Cohere's AI training capabilities.
  • Rerank 3.5 model offers superior multilingual search, crucial for finance and healthcare sectors.

What critics are saying

  • OpenAI's multilingual dataset release challenges Cohere's multilingual capabilities.
  • Dependency on CoreWeave for the data center project poses infrastructure risks.
  • Rapid model releases may lead to quality control issues if not thoroughly tested.

What makes Cohere unique

  • Cohere offers advanced NLP tools through a user-friendly API for global clients.
  • The platform supports multilingual capabilities, breaking language barriers for international applications.
  • Cohere's models excel in tasks like text classification and semantic search across languages.

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