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Full-Time

Head of Demand and Growth

Confirmed live in the last 24 hours

Cohere

Cohere

501-1,000 employees

Provides AI-powered natural language processing

AI & Machine Learning
Enterprise Software
Data & Analytics

Expert

New York, NY, USA

Hybrid position in New York.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Data Analysis
Requirements
  • 10+ years of marketing experience in a technology-focused company, with at least 7 years in a product-led growth leadership role at a cloud organization.
  • Proven track record of successfully scaling a company and managing teams of senior marketing leaders and individual contributors.
  • Strong technical acumen, with the ability to engage deeply on technical topics and translate complex features into clear customer benefits and outcomes.
  • Deep expertise in inbound and outbound marketing strategies, with a strong grasp of digital marketing best practices across web, campaigns, testing, and analytics.
  • Extensive experience in designing and implementing successful Account Based Marketing (ABM) programs and driving marketing activities with channel partners.
  • Exceptional people management skills, including the ability to build and lead diverse, high-performing teams.
  • Proven ability to translate business objectives into clear, actionable marketing plans with measurable goals.
  • Significant experience in growing revenue for a substantial product line or business unit.
  • Excellent communication and presentation skills, with the ability to influence at all levels of an organization.
Responsibilities
  • Shape the future by defining and executing Cohere's global product-led growth (PLG) strategy, encompassing user attraction, activation, retention, and revenue expansion across our product portfolio.
  • Partner with Sales, Operations, Marketing, Analytics, and Customer Success teams to develop and implement scalable, low-touch growth strategies for our Commercial business segment. Partner with global sales teams to identify key markets and accounts, develop targeted marketing programs, and support account-based marketing initiatives.
  • Collaborate cross-functionally with product, engineering, sales and marketing teams to identify and prioritize features that will drive customer engagement and retention and ensure alignment on shared objectives.
  • Identify opportunities to optimize the customer lifecycle, including activation, onboarding, and cross-sell initiatives.
  • Develop and execute a comprehensive growth strategy aligning with company objectives for developer-led and sales-led growth.
  • Build and lead a high-performing team of Growth Product Managers, fostering a culture of collaboration and innovation.
  • Drive product enhancements and optimizations to improve user acquisition, activation, retention, and monetization across web and product experiences.
  • Leverage the Cohere product as a key growth driver to increase customer acquisition, optimize acquisition costs, improve web conversions, and expand monthly active users.
  • Design and implement multi-channel acquisition campaigns, optimizing user journeys from initial touchpoint to conversion.
  • Develop strategies for customer nurturing and retention. Lead experimentation and optimization efforts across the user journey. Analyze user data and feedback to uncover insights and opportunities. Define and track metrics to evaluate the effectiveness of PLG initiatives and drive continuous improvement.

Cohere specializes in language AI, offering powerful embeddings models for understanding text and a Command model for generating and summarizing text. The company emphasizes secure deployment options and customizable models, enabling businesses to leverage world-leading natural language processing (NLP) technology while keeping their data private and secure.

Company Stage

Series C

Total Funding

$440M

Headquarters

Toronto, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

18%

1 year growth

51%

2 year growth

331%
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Simplify's Take

What believers are saying

  • Cohere's valuation has more than doubled in a year, indicating strong investor confidence and growth potential.
  • The company's focus on data privacy and security in AI models is a significant advantage in the enterprise sector.
  • Strategic partnerships with major firms like Fujitsu and Cisco enhance Cohere's market reach and technological capabilities.

What critics are saying

  • The competitive landscape in AI is intense, with rivals like OpenAI and Anthropic continuously releasing more powerful models.
  • Skepticism around the return-on-investment for generative AI tools in enterprises could impact Cohere's market adoption.

What makes Cohere unique

  • Cohere focuses on practical AI applications for enterprises, unlike competitors pursuing artificial general intelligence (AGI).
  • The company has secured significant investment from notable firms like Fujitsu, AMD Ventures, and Cisco, highlighting strong financial backing.
  • Cohere's enterprise-specific large language models (LLMs) like Command R and Command R+ are tailored for business needs, setting them apart from more general AI models.