Senior Sales Manager

Job Description

The Senior Sales Manager is responsible for generating hotel revenue through effective sales strategies, client relationship management, and business development activities. The role focuses on acquiring new accounts, managing key clients, increasing room nights, driving banquet and event business, and supporting the hotel's overall revenue objectives.

• Develop and implement comprehensive sales plans to achieve assigned revenue targets and market penetration goals.
• Generate new business opportunities from corporate, leisure, MICE, travel trade, and social segments through proactive business development.
• Conduct sales calls, client meetings, presentations, and property visits to promote hotel facilities, services, and unique value propositions.
• Identify potential markets and develop targeted strategies to increase market share and competitive positioning.
• Manage sales leads, follow-ups, proposals, negotiations, and contract closures to ensure successful deal completion.
• Achieve monthly and annual room revenue, banquet, and event sales targets while maintaining profitability margins.
• Build and maintain strong relationships with key accounts, corporate clients, and travel partners to ensure client retention and repeat business.
• Conduct market analysis and competitive intelligence to identify emerging opportunities and industry trends affecting the hotel's market position.
• Utilize CRM systems to track sales activities, manage client databases, and generate performance reports for management review.
• Collaborate with the marketing, operations, and front office departments to ensure seamless service delivery and client satisfaction.
• Mentor and support junior sales team members, providing guidance on sales techniques, client management, and revenue optimization strategies.
• Attend industry events, networking functions, and trade shows to build relationships and promote the hotel's offerings within the hospitality market.

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 5–8 years of progressive experience in hotel sales or hospitality business development.
• Proven expertise in corporate sales, MICE, banquet sales, and leisure segments.
• Demonstrated ability to consistently achieve and exceed sales targets and develop new business opportunities.
• Excellent communication, negotiation, and presentation skills with the ability to influence stakeholders at all levels.
• Strong networking and relationship-building abilities with established connections in the hospitality and travel trade sectors.
• Strong analytical skills with the ability to conduct market analysis, competitive intelligence, and identify emerging business opportunities.
• Proven experience in account management and client retention strategies for key corporate and leisure accounts.
• Leadership and mentoring capabilities with experience in training and developing junior sales team members.
• Knowledge of hospitality industry trends, market dynamics, and competitive positioning strategies.
• Excellent organisational and time management skills with the ability to manage multiple priorities and meet deadlines.

Additional Information

WHAT IS IN IT FOR YOU:

• Come As You Are
• Work With Purpose
• Grow, Learn and Enjoy
• Explore Limitless Possibilities