Full-Time

Senior Sales Planner

Remote

Posted on 7/29/2025

The Athletic Media Company

The Athletic Media Company

501-1,000 employees

Subscription-based sports journalism with premium content

Compensation Overview

$85k - $95k/yr

+

Remote in USA

Remote

Category
Sales & Account Management (3)
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Requirements
  • 2-5 years of related experience in Digital advertising (Audio experience an added bonus)
  • Digital Planning experience is a prerequisite
  • BS/BA degree
  • Attention to detail and organized
  • Advanced knowledge of media math
  • Motivated self-starter and quick learner
  • Collaborative, responsive and accountable
  • Excellent communication skills both with external clients as well as internal stakeholders
  • Excellent relationship-building skills and the ability to work effectively in a team environment
  • Strong ability to communicate end-to-end planning process and share that knowledge with the rest of the team
  • This is a remote-based position in the United States or Canada
Responsibilities
  • Strategize and develop media plans from inception to completion, understanding the role of inventory in addition to the KPIs and metrics behind our product offering.
  • Act as a trusted planning expert to Sales, Strategy, and Program Management within pod structure, supporting 1-2 pod groups.
  • Manage client requests throughout the RFP process, inclusive of: plan changes, budget revisions, distribution asks, marketplace and industry information, specs, timeline development.
  • Utilize internal resources and tools to add relevant, informative data to presentations and proposals.
  • Become a ‘Super User’ of the Order Management System - this is a task force of cross department system experts for anything concerning the tool, including feature testing and bug fixes. This team also is responsible for testing the system during critical updates to ensure stable functionality
  • Develop a deep, exemplary understanding of the NYT Product Catalogue.
  • Expected to carry a minimum of two stretch projects at any given time, which can include: Subject Matter Expert work, Taskforce participation, ‘Mentor’ program, building training materials, Media Mint support, or other key projects as identified by management.
  • Participation in Mentor program:
  • Mentor 1-2 Sales Planners and impact their day-to-day training and development
  • Help assign and assess the work of Sales Planners, ensuring deadlines are met, quality of work is satisfactory, and Sales Planner performance is at an acceptable level.
  • Work with Sales Planners to help train and foster their growth in the following areas: OMS/Workflow, NYT Product Knowledge, T&Cs
  • Consistently foster a relationship with Sales leaders based around trust through reliability, product and strategic expertise, and open communication.
  • Assume a leadership role in On-Boarding of new Sales Planners
  • Assist in larger team discussions as necessary and be ready and willing to support the entire portfolio.
  • Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule.
  • Manage ad hoc projects that shape the future of the Advertising business and position NYT as a thought leader.
  • Display knowledge and understanding of the advertising landscape outside within NYT and the industry as a whole (e.g. deep understanding of: Viewability, Terms & Conditions, Reporting, Brand Safety, Data Privacy, etc.).
  • When other pod team members are OOO or low on bandwidth, Sr. Planner is responsible for coverage and resourcing assistance to support larger pod needs.
Desired Qualifications
  • Working knowledge of online proposal systems such as Lineup/Adpoint, DSM, Fat Tail, Operative
  • Proficiency in Microsoft and Google office applications, and sales and data management tools such as Sales Force
The Athletic Media Company

The Athletic Media Company

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The Athletic provides digital sports journalism with in-depth news, long-form stories, scores, schedules, and podcasts. It delivers premium content through a subscription model, giving paying readers access to articles and exclusive coverage by top writers, with updates on major leagues and international sports. The product works by offering monthly or annual access to a library of premium articles and podcasts through its website and apps; revenue comes primarily from subscribers, supported by partnerships and sponsored content. The Athletic differentiates itself from competitors by prioritizing high-quality, detailed reporting and smart analysis from top writers, rather than relying on cookie-cutter, ad-driven coverage. Its goal is to serve passionate sports fans with comprehensive, insightful journalism and to sustain its journalism by building a loyal subscription-based community.”} verkeerde_seconds_empty_rate: 0} // note: ignore any extraneous fields if present in tool input

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$689.6M

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • The Athletic achieved profitability in last three quarters of 2025, validating NYT's $550M acquisition investment.
  • Strategic partnerships like State Farm enhance Women's World Cup coverage, expanding audience reach and sponsorship revenue.
  • Podcast expansion including 'The Playcallers' series diversifies content formats beyond text, attracting broader listener demographics.

What critics are saying

  • NYT paywall integration cannibalizes standalone subscriptions, causing 20-30% subscriber churn within 6 months.
  • Substack competitors and AI aggregators erode premium soccer and analysis demand, reducing $10/month subscription appeal.
  • NYT cost-cutting targets 30-50% newsroom reduction, triggering talent exodus and editorial quality degradation.

What makes The Athletic Media Company unique

  • Acquired by New York Times in 2022 for $550M, integrating premium sports journalism into major media conglomerate.
  • Subscription-based model with nearly 5 million subscribers as of November 2024, demonstrating scale in sports media.
  • High-profile editorial talent including Dianna Russini from ESPN and award-winning investigative sports journalists.

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Benefits

Paid Time Off

Paid Sick Leave

Paid Parental Leave

401(k)

Short & Long Term Disability

Free Subscription

Competitive Health Care

HSA & FSA

Commuter Benefits

Company News

The Globe
Jul 31st, 2025
The Athletic Secures $40M Series C

The Athletic has raised $40 million in Series C funding to enhance its growth and content development. This funding round underscores increasing investor confidence in premium sports journalism. The news was published by Athletism Info and pksportsnews on July 31, 2025.

Business Wire
Apr 9th, 2025
The New York Times Company to Acquire The Athletic

The New York Times Company announced today that it has entered into an agreement to acquire The Athletic.

Yahoo Sports
Oct 12th, 2023
Morocco reportedly hire ex-Spain head coach Jorge Vilda 5 weeks after scandal ouster

Jorge Vilda, the former head coach of the Spain women's national team that won the 2023 Women's World Cup nearly two months ago, has been hired as the head coach of the Morocco women's national team, The Athletic reported Thursday.

Awful Announcing
Oct 11th, 2023
The Athletic reportedly 'came close' to hiring Fabrizio Romano earlier this year

Global soccer insider Fabrizio Romano reportedly nearly joined The Athletic's staff of sports news breakers this year.

The New York Times Company
Oct 11th, 2023
Terri Ann Glynn Joins The Athletic

Terri Ann Glynn joins The Athletic.

INACTIVE