Full-Time
LeanData
51-200 employees
Automates lead routing for Salesforce users
No salary listed
Senior
Remote
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- Bachelor's degree (MBA a plus)
- 4+ years of experience in product marketing
- Marketing and/or product management experience with a company that sells B2B solutions for sales and/or marketing
- Deep understanding of enterprise sales cycles and buyer journeys
- Deep understanding of the sales and marketing SaaS technology landscape
- Experience working closely with partners on joint GTM activities
- Technical Expertise: Expert with PowerPoint/Google Slides, Word/Google Docs, & Excel/Google Sheets
- Hands-on experience with sales and marketing tools, such as Hubspot, Pardot, Marketo, Salesloft, and Outreach
- Experience working within Salesforce
- Research & Analysis: Identify and understand important trends, segments, and personas. Research, analyze, and present market trends, technology trends, & competition. Comfortably plan and hold insightful customer interviews. Understand our partners, customers, and target prospects at the deepest level
- Go-to-Market Strategy: Define GTM strategy and plans for new LeanData and joint partner solutions and align with department leaders. Work closely with Services, Product Management, and Partner teams. Build strong business justification for new solutions or strategies, set SMART goals, and define resources and alignment needed to be successful
- Project/Program Management: Collaborate cross-functionally to create GTM plans and enable GTM teams. Strategize and collaborate with partners to support co-marketing efforts. Align with and hold a cross-functional team to strict deadlines and deliverables. Work with subject matter experts and department leaders to execute GTM activities
- Leadership: Lead cross-functional tiger teams and drive strategic success with our partners. Define and align the teams around SMART goals
- Content & Storytelling: Clearly articulate complex ideas or processes so that they appear simple and are easily understood. Build engaging content and collateral for internal enablement and use with prospects, customers, and partners
- Presentations: Build engaging material and comfortably present it to groups of over 100 people, internally and externally
- Positioning & Messaging: Define the market position for new solutions and support it with research and partner alignment. Create compelling messaging that articulates the value and impact of new solutions and partnerships, and supports defined positioning. Iterate to ensure success while working with partners and cross-functional teams to gain insight along the way
- Pricing & Packaging: Gather qualitative and quantitative data to propose pricing and packaging for new solutions. Work with cross-functional executives and partners to build new packages, align on strategy, and enable GTM teams
LeanData automates go-to-market operations to enhance productivity for businesses using Salesforce. It focuses on optimizing lead routing, directing potential customer information to the right sales or marketing teams, which helps shorten sales cycles and increase revenue. LeanData's software solutions allow clients to visualize and improve their lead management processes based on data-driven insights. The company's goal is to streamline operations and boost efficiency for sales, marketing, and revenue operations teams.
Company Size
51-200
Company Stage
Series C
Total Funding
$42.6M
Headquarters
Sunnyvale, California
Founded
2012
Simplify's Take
What believers are saying
- Rising demand for AI-driven lead scoring boosts LeanData's market potential.
- Remote work trends increase the need for LeanData's cloud-based solutions.
- Emphasis on data privacy aligns with LeanData's secure data management features.
What critics are saying
- Emerging startups offer cheaper lead routing solutions, threatening LeanData's market share.
- Salesforce's native lead routing features could reduce LeanData's demand.
- Economic downturns may lead to reduced spending on LeanData's solutions.
What makes LeanData unique
- LeanData excels in Lead-to-Account Matching and Routing solutions.
- The platform integrates seamlessly with Salesforce, enhancing CRM capabilities.
- LeanData offers a unified approach to sales and marketing operations.
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Benefits
Employee insurance covered up to 90%
Stock options for all full-time employees
Flexible vacation program
401k plan