Full-Time

Mobile Product Designer

Posted on 2/13/2025

Finch Care

Finch Care

11-50 employees

Gamified self-care app with virtual pet

No salary listed

Remote in USA + 1 more

More locations: Remote in Canada

Remote

Category
UI/UX & Design (1)
Required Skills
Interaction Design
UI/UX Design
Product Management
Requirements
  • 4+ years industry experience designing consumer mobile apps at scale
  • Ability to untangle vague conceptual problems, and have a sharp intuition for the most accessible mental models and flows, so users can immediately start gaining value out of the product.
  • A strong eye for visual polish and user delight. You can create and prototype clear, intuitive, and appealing UI and interactions and enjoys thinking playfully & creatively.
  • Pragmatic about the implications and practicality of your designs. You don't get stuck on pretty UI or deep abstractions, and can balance between craft, speed, and product goals.
  • Ability to internalize all inputs and feedback to help you reach an optimal decision for the team and mission.
  • Big plus if you have hands-on experience with coding, illustration and/or game design.
Responsibilities
  • Design playful & delightful flows, interactions, and high-fidelity visuals for mental health exercises, gaming mechanics, and growth loops. Prototype concrete solutions to ambiguous product challenges.
  • Create new design patterns that are intuitive and practical. Evolve our design system intentionally as we scale.
  • Design product concepts that balance product vision, speed, and business potential.
  • Work cross-functionally with engineering, product management, character design and character animation.
Desired Qualifications
  • Hands-on experience with coding, illustration and/or game design.

Finch Care runs a mobile app that helps users improve their mental well-being by using a virtual pet. Users care for the pet by completing daily self-care exercises and check-ins, turning healthy habits into a game. The app tracks progress over time and uses gamification to encourage consistent self-care. It monetizes through a freemium model with premium features like more personalization options and advanced analytics, plus an e-commerce shop selling branded merchandise such as plushies and stickers. Finch Care differentiates itself by tying habit-building and mindfulness to a cute, interactive virtual companion, offering a simple, engaging way to form positive routines. The goal is to make self-care enjoyable and sustainable, helping users build lasting healthy habits.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Menlo Park, California

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • Finch Plus at Β£70.99/year offers bird customization and habit tracking.
  • Fully functional free version drives broad user adoption without barriers.
  • Inclusive cosmetics appeal to diverse users including children and LGBTQ+.

What critics are saying

  • Headspace and Calm erode share with larger funding and content libraries.
  • 70-80% churn hits after 3-6 months as pet novelty fades.
  • FDA regulates mental health claims lacking RCTs within 12-24 months.

What makes Finch Care unique

  • Finch uses virtual pet care tied directly to self-care tasks like brushing teeth.
  • Users customize pets with pronouns, traits, pride flags, and mobility canes.
  • Earn rainbow stones for habits to buy pet clothes and coop furniture.

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Benefits

Competitive salary and benefits

Professional Development Budget

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

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INACTIVE