At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand-generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
The Product Marketing Team at PitchBook is instrumental in driving new business and customer demand through hyper-targeted product positioning, differentiated value props, and segment specific messaging. The Product Marketing Manager will support our Private Equity & Investment Banks segments. They will be responsible for the full-funnel strategy and execution of product-centric marketing strategies that capture and will be a core driver of our multi-channel go-to-market motion, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across Sales, Marketing, Communication, Enablement, Learning & Development, and our inhouse research.
The Sr. Product Marketing Manager, Private Equity & Investment Banks will intimately know their customers, the market, and our business to define and communicate a clear, differentiated, defensible, and monetizable market position. The ideal candidate will display extreme ownership, be adept at stakeholder management across Marketing, Product, and the field, and be confident in prioritization. This position requires a data-centric and savvy marketer who utilizes their subject matter expertise of their vertical and continually tests, learns, and collaborates across functions to find new and innovative ways of reaching target audiences through compelling messaging, building pipeline, and expanding revenue through high-impact and competitive positioning. The ideal candidate has intimate knowledge of how Private Equity firms and/or Investment Banks work and SaaS product marketing experience.
Primary Job Responsibilities:
- Help manage and coordinate product launches, ensuring successful execution impact in the market
- Build and maintain ongoing collaboration with Product Management to inform product roadmap, launch prioritization, and field responses
- Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace
- Be the segment SME, incorporating the voice of your customer, internal expertise, and pipeline analytics
- Continually refine and optimize segment strategy inclusive of messaging, product positioning, content, and campaign prioritization
- Develop, implement, and optimize your segment(s)’s messaging framework(s); create and maintain relevant solutions architecture, value prop messaging, hero content, and research
- Own segment’s bill of materials while creating and continually refining core artifacts to be used across the company to inform architecture hierarchy, positioning, messaging, personas, and competition
- Develop and execute go-to-market (GTM) plans for new product launches and sales programs (target customer segments, positioning strategies, messaging frameworks)
- Support the ongoing GTM marketing strategy for segments; partner with GTM Campaigns, Product Management, Sales, Customer Success, and Editorial teams to align on ideal messaging, product priorities, and positioning approach
- Use defined product/solution-based messaging framework and corresponding buyer challenges to segment target audiences and guide in-market program strategy, ensuring the most relevant and optimal path to conversion
- Build and maintain close partnerships with the broader Marketing organization (GTM Campaigns, Web, Digital, Marketing Ops, Program Management and Content Strategy) to leverage the available channel mix and partner on decisions to achieve target KPIs
- Use customer feedback and market research to gain insights into customer needs to inform GTM strategies and the product roadmap
- Collaborate with Sales, Marketing, Training & Enablement, and our Product Content Studio to develop effective sales plays, training materials, and collateral to tell a value-based story using customer proof points – all of which support the selling process
- Work closely with Sales and Customer Success leaders on shared pipeline goals and refine messaging and value prop as needed to drive differentiation, relevance, and achieve revenue targets
- Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats
- Discover new opportunities for your customer segments through market research, test and learn of past campaigns, promotion of new product, and service features
- Monitor industry trends and stay up to date on new competitors, technology, and techniques, especially those specific to your customer segments
Skills and Qualifications:
- Bachelor’s degree or equivalent work experience
- 6+ years of B2B product marketing experience, SaaS preferred
- Financial services industry experience with exposure to the capital markets is a plus, specifically in the private equity or investment banking fields
- Proven track record of implementing return-on-investment positive, growth-oriented demand generation programs
- Top-notch analytical skills with a proven ability to work through data and multiple attribution models to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
- Work cross functionally, building strong relationships to effectively partner across marketing teams and with leaders from Sales, Product, and Operations organizations to obtain shared success
- Experience setting and measuring KPIs, managing a budget, forecasting, and delivering on monthly goals of spend
- Proficiency in marketing automation tools (preferably Marketo), CRM (preferably Salesforce.com) web analytics, and business intelligence (preferably Tableau)
- A strong strategic thinker with the ability to translate quantitative and qualitative data/insights into strong marketing strategies and a highly organized “doer,” with a data-driven mentality and a bias toward action
- Strong critical thinking and problem-solving skills
- Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through
- Excellent written and verbal communication skills
- Ability to juggle and prioritize multiple projects at once in a fast-paced, results oriented environment
- Desire and ability to be a team player who appreciates a unique, entrepreneurial, and collaborative environment
- Resourceful self-starter who is comfortable with ambiguity and adaptive to change
- Energetic, friendly, and self-motivated attitude
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
Benefits + Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD, LTD, AD&D, and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days, sick days, and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- Annual base salary: $100,775-$170,000
- Target annual bonus percentage: 10%
*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.
Working Conditions:
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
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