Attaché Commercial Benelux

American Great Lakes to join the global culinary map with new MICHELIN Guide edition. Today the MICHELIN Guide introduced the latest expansion into the Great Lakes region of the U.S. with the announcement of the MICHELIN Guide American Great Lakes edition. This multi-city Guide will cover the six cities of Cleveland, Detroit, Indianapolis, Milwaukee, Minneapolis and Pittsburgh. "The MICHELIN Guide is committed to fostering a culture of travel and dining by helping people discover unforgettable culinary experiences in new destinations," said Gwendal Poullennec, Internation Director of the MICHELIN Guide. "We are excited to finally be putting a stake in the ground in the Great Lakes region, spotlighting the talent and food cultures across these six great cities. Our anonymous Inspectors have begun canvassing these cities for impressive culinary talent and are eager to share their experiences with you in the inaugural selection next year." The MICHELIN Guide's anonymous Inspectors are already in the field, making dining reservations and scouting for culinary gems throughout the region. The full restaurant selection will be revealed in 2027 at the MICHELIN Guide American Great Lakes Ceremony, which will be announced at a later date. "Cleveland's nationally recognized culinary scene is a hallmark of our visitor experience, and our chefs have earned the attention of the MICHELIN Guide," said David Gilbert, president & CEO of Destination Cleveland. "As Destination Cleveland continues its work to attract visitors and strengthen perceptions of our city around the U.S. and the world, association with the MICHELIN Guide offers an opportunity to attract new travelers and boost local restaurants' sales." "Being named a MICHELIN Guide destination is a milestone moment for Detroit and Southeast Michigan," said Claude Molinari, President & CEO, Visit Detroit. "It reinforces Detroit's emergence as a premier culinary destination in the United States, known for its diverse dining scene, world-class chefs and authentic food culture. This recognition puts us on a global stage, attracting new visitors, elevating our chefs and restaurateurs, and reinforcing food as a driver of tourism and economic growth. We're incredibly excited about what this means for the future of our destination." INDIANAPOLIS "We are delighted that the MICHELIN Guide team has chosen to explore Indianapolis' culinary scene," said Leonard Hoops, president & CEO of Visit Indy. "As a transplanted Midwesterner from Northern California, I've been fortunate to have enjoyed a few MICHELIN-recommended experiences all around the globe. I've personally come to depend on their expertise, independence, and impartiality. And having personally seen Indianapolis' dining experiences elevate during the past 15 years, I welcome this opportunity to shine a brighter light on Indy's culinary creativity, authenticity, and overall excellence." "Milwaukee has always been a city that shows up at the table with confidence, creativity and a point of view all its own," said Peggy Williams-Smith, President & CEO of Visit Milwaukee. "The MICHELIN Guide recognizing our city is a proud moment for our community and a testament to the incredibly talented chefs and hospitality professionals who make dining here so memorable. Their craft, care and unmistakable Milwaukee spirit create experiences you can't find anywhere else, and we're ready for the world to discover it." MINNEAPOLIS "This is a defining moment for Minneapolis. We have the talent, cultural diversity and quality to stand with any culinary destination in the world," said Melvin Tennant, president and CEO of Meet Minneapolis. "With the incredible and enduring reputation of the MICHELIN Guide, this is a moment that moves us from being a 'best-kept secret' to being part of the global culinary conversation. And through a collaborative approach made possible through our new Minneapolis Tourism Improvement District, it will inspire more of the world's food lovers to visit our city." PITTSBURGH "This partnership with the MICHELIN Guide is an exciting opportunity to showcase the incredible creativity and modern diversity of Pittsburgh's culinary community on a global stage," said VisitPITTSBURGH President & CEO Jerad Bachar. "Our chefs and restaurateurs have been building a vibrant food scene for years, and this recognition will help attract new visitors, support local hospitality jobs, and strengthen Pittsburgh's reputation as an exciting culinary destination for taste driven travelers." The MICHELIN Guide is constantly observing the evolution of culinary destinations around the world. The Guide's selection process is determined by anonymous Inspectors and remains completely independent. The MICHELIN Guide is working with various destination marketing organizations on marketing and promotional activities only. The MICHELIN Guide in North America Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025), Philadelphia (2025), the Southwest (2026) and now the American Great Lakes (2027). About the MICHELIN Guide Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants. * The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that's rich in flavor, remarkably executed and infused with the personality of a talented chef. * The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value - often known as personal favorites among the inspectors when dining on their own time. * The Green Star honors restaurants that are pioneers in mindful gastronomy. * Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors. The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin's inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning. The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel. Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 60 destinations, the MICHELIN Guide has become an international benchmark in fine dining. All restaurants in the Guide are recommended by Michelin's anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated. To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

Lazada and Michelin forge partnership to revolutionise online tyre sales across Southeast Asia. * By TT News * April 07, 2026 Lazada, a major e-commerce player in Southeast Asia, has entered a strategic collaboration with Michelin to transform how drivers buy tyres online. By merging digital commerce capabilities with Michelin's mobility expertise, the partnership seeks to improve operational efficiency, build consumer confidence and simplify the entire purchasing process across the region. A pilot programme will launch in Thailand during the first quarter of 2026, featuring a dedicated Michelin flagship store on LazMall. From there, the initiative will extend to other Southeast Asian markets. The companies plan to co-invest in a framework that streamlines tyre buying on LazMall by incorporating Michelin's authorised distributors into Lazada's ecosystem. This integration supports better inventory control, guarantees product authenticity and widens customer reach. Educational campaigns promoting road safety and proper tyre maintenance are also part of the plan. As part of the agreement, Michelin will onboard its authorised local partners and distributors onto Lazada's platform, giving them access to Lazada's regional customer base. Lazada will further support Michelin's loyalty efforts through its membership programme, bridging offline and online interactions. This aligns with Michelin's broader offline-to-online strategy while reinforcing product authenticity and service quality for drivers throughout the region. Varitha Kiatpinyochai, CEO, Lazada Thailand, said, "This partnership with Michelin reflects Lazada's commitment to building a high-trust premium eCommerce platform that goes beyond transactions. By combining Michelin's global leadership in mobility and safety with Lazada's technology, logistics and regional know-how, we are creating a more integrated journey that gives consumers greater confidence, convenience and peace-of-mind." Paul Perriniaux, Vice President for Sales, B2C, Michelin Asia Pacific, said, "This partnership lets us deliver that promise digitally: clear guidance, authentic products and seamless after sales support, all anchored in Michelin's vision for safer, long-lasting and more sustainable mobility. By working with Lazada, we will shape a meaningful, end to end journey that puts consumers first - before, during, and long after their purchase."

A dozen California restaurants added to MICHELIN Guide. See the list. Palm Springs Desert Sun March 26, 2026, 12:04 p.m. PT Each year, inspectors for the MICHELIN Guide scour the globe in search of the best restaurants to recommend. Though MICHELIN's distinctions, Stars and Bib Gourmands, are rolled out annually, new restaurants are added to the MICHELIN selection twice a year, as inspectors find what they find in their search "is too good to keep a secret," the French company says. The MICHELIN Guide on Wednesday announced the addition of 12 new restaurants to its California selection, including spots in Los Angeles and San Francisco. Here's what to know about those additions. Los Angeles. "Good things come in small packages, especially at Corridor 109, an intimate 11-seat counter restaurant in Melrose Hill where reservations are a must," the MICHELIN Guide says. Chef Brian Baik uses the finest seafood ingredients, sourced primarily from Japan, to craft "a 10-11 course tasting menu that balances bold to subtle flavors, modern flourishes, and an intent to bring out the essence of each individual ingredient," the restaurant's website says. The full restaurant and bar opened last summer as the third incarnation Corridor 109, with previous installations including a dinner service and Test Kitchen. "Corridor 109 is focused on fish, largely sourced from Japan, with much of it served raw," the MICHELIN Guide says. "Chef/owner Anthony Wang, a first-generation American at the name suggests, weaves in his own interpretations and influences at this Chinese American restaurant in Mandarin Plaza," the MICHELIN Guide says. With its welcoming dining room, the kitchen turns out dishes intended for sharing, according to the MICHELIN Guide. Nestled in Koreatown, Los Angeles, Lapaba, which opened in late January, is a Korean-Italian fusion restaurant. "Case in point? Bulgogi meatballs served in a truffle tomato sauce and paired with milk bread, or pastas like the radiatore with short rib ragu," the MICHELIN Guide says. The full-service restaurant, known for sustainable seafood and California produce, is a sit-down iteration of its Echo Park original, according to MICHELIN Guide. "The menu is casual in form but precise in execution, with confident seasoning, technique and a clear respect for ingredients," the MICHELIN Guide says. "Chef Alfonso Martinez's tlayudas are the star of the show at Lugya'h," the MICHELIN Guide says. As it's a food market, clientele can expect a casual experience, where they will order at a counter, then find a seat, the MICHELIN Guide says. "Zira Uzbek Kitchen proudly stands as the sole authentic Uzbek cuisine destination in Los Angeles," according to the restaurant's website. "Located in the Fairfax District, this restaurant has an engaging ambience complete with tile floors, pale stucco walls, and wood furnishings decorated with ikat fabrics and pillows," the MICHELIN Guide says. "Zira highlights the unique cuisine of this former Soviet republic that sits at the crossroads of China and Europe." Menlo Park. Yeobo, Darling is an intimate, high-end Korean-Taiwanese fusion restaurant in downtown Menlo Park created by couple Meichih and Michael Kim. "We opened Yeobo, Darling in June 2025 - a neighborhood fine dining restaurant where we celebrate the duality of our heritage," the restaurant's website says. The couple said they wanted to "create a space that honors both our Korean and Taiwanese culinary traditions with equal reverence." "The menu is divided between canapés, appetizers and mains, with the latter two offering small portions intended for sharing," the MICHELIN Guide says. Montecito. "Guided by the seasons, our wood-fired kitchen seeks to honor each harvest's essence, while offering a village gathering place imbued with our region's sun-flecked generosity of spirit," the restaurant's website says. Before opening Little Mountain, "Chilean-born Chef Diego Moya cut his teeth working in kitchens around the globe," the MICHELIN Guide says. San Francisco. The memorable name comes from owners Anissa and George Dingle, the MICHELIN Guide says. "She manages the well-edited beverage program, from the expected draughts to wine and pleasingly simple cocktails, while he has the run of the kitchen, serving up classic, unfussy British pub fare with an edge of refinement," the MICHELIN Guide says. La Cigale is an ingredient-driven restaurant specializing in wood-fired Occitan cuisine from Southern France, according to the restaurant's website. "Chef Joseph Magidow, a veteran of the San Francisco restaurant scene, runs the open kitchen as a one-man show, and his time spent in Southwest France is thoroughly evident in his cooking," the MICHELIN Guide says. Naides offers "a modern interpretation of Filipino cuisine - grounded in heritage, enriched by global influences, and shaped by the craft of preservation and fermentation expressed through 11-13 unique servings," according to its listing on Tock. "Set in an intimate dining room with the kitchen positioned in the center, our guests are enveloped in a warm, inviting ambiance that enhances the overall dining experience," the listing says. The eatery "serves up an original interpretation of Filipino cuisine in the form of a stylishly modern tasting menu," according to the MICHELIN Guide. "Located in San Francisco's Dogpatch, Wolfsbane offers a multi-course tasting menu that draws from the Bay Area's rich bounty," the restaurant's website says. The restaurant is headed by partners Chef Rupert Blease and his wife Carrie, the MICHELIN Guide says. "The indulgent multicourse tasting menu shows no shortage of creative flair, offering up Chef Blease's distinctive take on contemporary Californian cuisine, cleverly accented with Nordic, Japanese, and French elements," the MICHELIN Guide says. What is the MICHELIN Guide? The MICHELIN Guide is one of the world's most influential restaurant rating systems, published by the French tire company Michelin and best known for its Stars and Bib Gourmand distinctions. It began in France in 1900 as a free travel guide created by brothers André and Édouard Michelin to encourage motorists to drive more. Over time, restaurants became its focus, with anonymous inspectors and a formal star system introduced to evaluate culinary quality and consistency. Now a global authority on dining, the MICHELIN Guide operates across Europe, Asia, and the Americas. In the United States, its influence has expanded beyond major dining hubs, with California emerging as a key market where Michelin recognizes everything from high-end tasting menus to more affordable standouts statewide.