The Digital Strategist will be responsible for developing and implementing digital marketing strategies that promote our client’s products or services. Responsibilities include conducting market research, analyzing data trends, and identifying target audiences.

The Digital Strategist should also have a comprehensive understanding of omnichannel campaigns methods and identifies areas for improvement, implements PPC (pay-per-click) advertising, and defines KPIs (key performance indicators) for measuring progress. Creativity, analytical abilities, and knowledge of the latest digital technologies are the most critical skills for a successful digital strategist.

Some key responsibilities of a marketing strategist may include:

• Developing and executing marketing plans and strategies that support organizational goals and objectives and drive ROI for clients.
• Conduct comprehensive market research and analysis of client systems to identify build a holistic view of the client’s target audience.
• Analyze data and trends to assess the effectiveness of marketing campaigns and build well-articulated and implementable recommendations for improvement.
• Collaborate with internal and external stakeholders, such as consultants, designers, and CMOs, and wider marketing teams to develop digital strategies.
• Demonstrated ability to plan, execute and manage integrated digital marketing campaigns for a wide range of clients across multiple digital marketing channels – whilst working within potentially tight time frames and budgets.
• Collaborating with other team members such as consultants, product managers, digital strategists and client teams to ensure deliverables (e.g., digital marketing strategies, multi-channel campaign roadmaps etc.) are on time, in budget and meet the required quality standards.
• Exceptional presentation skills – both the creation and delivery of complex ideas and deliverables to c-suite client audience.
• Experience working at a Consulting firm will be beneficial.
• Experience working at a Marketing Agency (focused on digital marketing) or proven understanding of the agency ecosystem and ways of working.
• Keen awareness and understanding of the latest relevant digital commerce and marketing trends and happenings.
• Hunger to learn on the go and upskill based on team and client requirements.
• Support client assessment portion of strategy engagements, develop cohesive conclusions and be confident at presenting key findings at the executive level.
• Influence senior leadership within large, complex global organizations through their depth of expertise, helping to close sales and delivering highly impactful client outcomes.
  
  

Core skills:

• 4+ years in digital marketing/ digital strategy with marketing flavour working at a strategic level.
• Experience in Digital Marketing, with expertise in paid digital media (search, video, social, programmatic etc), collaborate with key media and digital platform partners (e.g. Facebook, broadcasters and other distribution partners).
• Experience in scaling brands by planning and executing impactful product and geographical expansion strategies, channel launches and online marketing.
• User-centric mindset and capable of thinking holistically about the problem to be solved
• Strong analytically, a quick learner with the ability to work under pressure and manage tight deadlines.
• Work closely with BD teams to identify new market opportunities, build proposals and pitch for new work.
• Exceptional presentation skills.