Full-Time

Field Marketing Coordinator

Posted on 11/15/2024

Stanley Black & Decker

Stanley Black & Decker

10,001+ employees

Industrial & Manufacturing
Energy
Consumer Goods

Entry, Junior

Mississauga, ON, Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • College or University degree/diploma in Marketing, Business or relevant area of study
  • Experience with retail events, product demonstration, new product launches
  • Strong communication and interpersonal skills
  • Self-motivated with the ability to work independently, as well as in a group to achieve team goals
  • Strong organizational and time management skills
  • Computer proficient in Word, Excel, Power Point, and Outlook
  • Clean Drivers Abstract required
  • Ability to work Monday-Friday with the occasional Saturday based on business requirements
Responsibilities
  • Local contact for big box retail stores
  • Execute retail events & new product launches
  • Flawlessly execute category work plans for all assigned brands and product categories (i.e. DeWALT, Craftsman, Stanley, to name a few)
  • Achieve weekly and quarterly call cycle goals
  • Develop strong relationships with key account personnel
  • Work effectively with your manager on a weekly/monthly basis
  • Complete all communication requirements with accounts timely and effectively
  • Conduct product knowledge trainings onsite at big box retail locations
  • Working with retail stores to find new and creative ways to merchandise and increase sales
  • Become the liaison between retail stores and internal sales/marketing team
  • Ensure merchandising standards are met in store to maintain strong brand presence
  • Conduct in-store events and demos with retail employees and end users
  • Work with key in store personnel to promote and expand brand exposure
  • Become a product knowledge expert
Stanley Black & Decker

Stanley Black & Decker

View

Company Stage

IPO

Total Funding

N/A

Headquarters

New Britain, Connecticut

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The dividend increase reflects Stanley Black & Decker's strong financial health and commitment to shareholder value.
  • Strategic leadership changes, such as the appointment of Deborah K. Wintner as CHRO, indicate a focus on talent management and organizational growth.
  • The company's proactive approach in gifting tool kits to tradespeople can enhance brand loyalty and expand its customer base.

What critics are saying

  • The ongoing legal challenges related to fiduciary duty allegations could pose financial and reputational risks.
  • The high cost of tools remains a barrier for tradespeople, potentially limiting market expansion despite efforts to address this issue.

What makes Stanley Black & Decker unique

  • Stanley Black & Decker's partnership with Whisper Aero to integrate WhisperDrive technology showcases its commitment to innovation and staying ahead in the tool industry.
  • Winning seven Pro Tool Innovation Awards highlights CRAFTSMAN's reputation for best-in-class products, setting Stanley Black & Decker apart from competitors.
  • The company's focus on addressing skilled labor shortages by providing tool kits to tradespeople demonstrates a unique commitment to workforce development.

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