Director – Global Government Affairs and Public Policy

Job Description

ServiceNow is seeking a Director of Global Government Affairs and Public Policy – Europe, a newly created senior-level position responsible for leading our government affairs strategy and engagement across key European markets, with an emphasis on France, Switzerland, Netherlands, and Germany, and targeted engagement with EU institutions in Brussels. This individual will be our lead strategic voice with national and regional government stakeholders, regulators, and industry associations across Europe. This individual will be responsible for leading government affairs efforts in European markets and regulated industries (e.g., financial services, energy, healthcare) focusing on public sector and regulated market customers.

This role can be located in any of the following regions: Brussels, Berlin, Paris, Dublin. 

What You Get to Do in This Role

• Lead ServiceNow’s government affairs and public policy engagement with a focus on France, Germany, Switzerland, Netherlands, Brussels, and additional European countries as needed.
• Build, strengthen, and manage relationships with ministers, senior government officials, regulators, and EU policymakers.
• Serve as a senior advisor to ServiceNow executives and country GMs, particularly in navigating regulatory risk and opportunity across public sector and regulated industries.
• Engage proactively in local and regional policymaking processes and represent ServiceNow in industry associations, coalitions, and public forums.
• Be a people manager, having direct reports and overseeing a team of consultants/lobbyists in a number of countries in EMEA and actively support internal sales teams.
• Advise global leadership on complex EU and national policy environments that directly impact market access, competitiveness, and innovation.
• Help manage ServiceNow’s brand, policy, political, business, and regulatory positioning across mission-critical markets.
• Shape the public policy environment in alignment with ServiceNow’s vertical GTM strategy across public sector and regulated industries.
• Develop and execute comprehensive multi-country advocacy strategies, informed by real-time political, regulatory, and economic developments.
• Provide timely, strategic policy advice on issues including but not limited to:
  • AI governance and emerging technologies
  • Cloud computing and data sovereignty
  • Cybersecurity and digital infrastructure
  • Public procurement, digital services, and smart government
  • Privacy, cross-border data flows, and digital trade
  • Partner closely with internal stakeholders, including legal, sales, product, and public sector teams, to align regulatory developments with go-to-market strategies.
  • Act as a visible thought leader across Europe, representing ServiceNow in high-level policy discussions and public-private dialogues.
  • Lead or support strategic policy campaigns, thought leadership, white papers, and executive briefings.
  • Monitor and influence EU-level initiatives with downstream impact on ServiceNow’s operations and customer base across Europe.
  • Provide counsel on public sector tendering processes and regulatory changes affecting market entry and competitiveness in EU member states.
  • Coordinate efforts with global colleagues in the US, EMEA, APAC, and Latin America to ensure consistent messaging and global alignment.

Qualifications

To be successful in this role you have:

• Minimum 10-15 years of senior-level experience in government affairs, public policy, or regulatory roles within the tech sector, consulting, trade associations, or government institutions within Europe.
• Proven experience working in or with French, Swiss, Dutch, Irish, German, and EU institutions, including demonstrated ability to influence complex multi-stakeholder environments.
• Track record of engaging with C-suite executives and cabinet-level officials on public policy matters.
• Advanced degree in law, political science, international affairs, economics, or a related field preferred.
• Deep expertise in EU and country policy frameworks, emerging technology regulation, and transatlantic regulatory developments.
• Fluent in English; fluency in French and/or German highly desirable.
• Excellent strategic judgment, communication, and negotiation skills.
• Strong analytical and writing skills, including extensive experience drafting government submissions, talking points, policy briefs, and public statements.
• Ability to travel within Europe and occasionally to the United States.
• Existing relationships with government officials and policymakers at the highest levels.
• Extensive experience developing policy white papers and thought leadership for the public sector and/or regulated industries (e.g., financial services, energy, utilities, transportation, and healthcare).
• Strong interpersonal skills, including experience speaking at major global policy conferences and forums, and leading official engagements, events, meetings, and/or travel.
• Intellectual curiosity, eagerness to learn, and a willingness to “dream big.”