Director – Pricing Strategy
Posted on 2/16/2023

1,001-5,000 employees

Web performance & security platform
Company Overview
Cloudflare's mission is to help build a better Internet. The company specializes in providing a content delivery network and DDoS mitigation services.
Remote in USA
Experience Level
Desired Skills
Business Strategy
Market Research
Financial analysis
  • A minimum 8 years of experience in pricing strategy leading software provider or top tier consulting firm, with at least 2 years of experience in product led growth strategies
  • Bachelor's degree required; MBA preferred
  • Able to deconstruct a problem, understand root cause(s), identify and explore solutions, and develop a recommendation
  • Excellent communication and influence, both written and oral, across all levels of the organization (executive to manager, multiple functions)
  • High level of attention to detail and ability to prioritize multiple projects at once
  • Self-motivated and thrives in a fast-paced environment
  • Proficient in all applications of Google Suite including Docs and Slides
  • Understand the customer journey from initial trial to smaller purchases online to larger purchases through a direct sales team. Optimize conversion strategies to drive overall growth (reach and revenue)
  • Lead development of pricing strategies, incorporating customer willingness to pay, product strategy, competitive differentiation, and financial analysis
  • Analyze sales data, customer data, product usage data, and financial data to uncover actionable insights and build a shared fact base
  • Align the company behind a shared business strategy by collaborating with cross functional teams, including Product, Sales, Product Marketing, Finance, and Operations
  • Collaborate with eCommerce team and Sales team to develop product led growth strategies. Test, learn, and optimize. Develop pricing strategies to drive this growth motion (e.g., freemium, free trial, usage-based, tiered packaging)
  • Partner closely with Sales to understand sales motion and customer feedback in our effort to build customer value, reduce unnecessary sales friction, and capture a reasonable share of that value
  • Partner closely with Product Management to understand product strategy, product roadmap, and key capabilities. Support development of product strategy and roadmap with market research
  • Monitor and measure strategies to evaluate growth, uncover friction, and refine strategies over time
  • Present recommendations to leadership (including executive team) to gain alignment and approval of your strategies