About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role  

A Sr. Experience Writer uses words to craft exceptional customer experiences and advocates for user-centered content throughout the design process. They work closely with a cross-functional team to plan and create cohesive language that drives business value while helping customers accomplish their goals. They bring creativity and an enthusiasm for all aspects of digital content planning and creation— from brand voice guidelines and content style guides to editorial workflows and governance. Ideal candidates would have digital content strategy experience as well as content writing experience and would feel comfortable pivoting between the two. This particular role will also require extensive experience with B2B and B2C email content creation.

What You’ll Do

• Help clients align their content to their business goals and users’ needs
• Write and edit clear, useful copy for email, websites, interfaces, and other digital formats
• Create authoring documentation including content pillars, message architectures, outlines, and style guides
• Plan for the content lifecycle, from discovery and ideation to creation, testing, and governance
• Conduct content inventories, audits, and competitive research
• Collaborate on site maps, information architecture, navigation schemes, and UI copy
• Conduct discovery interviews with stakeholders and subject matter experts
• Assist with user research and analysis to identify content needs
• Research and share content strategy and UX writing trends and best practices
• Educate colleagues and clients on the role of content in experience design and advocate for the value of upfront content planning

What You’ll Need 

• 8+ years of experience planning and creating content for digital experiences
• A portfolio of writing and content strategy work samples/deliverables
• Demonstrated B2B and B2C email marketing experience is a plus
• Experience with Marketo is a plus
• Exceptional written and verbal communication skills
• Experience working closely with designers, researchers, data strategists, and technologists
• Experience with search engine optimization strategies
• Familiarity and comfort with user-centered design methods and a strong understanding of how content fits into the design process
• An interest in using data to drive content decisions
• Strong ability to analyze and synthesize inputs (e.g. research, business goals, user needs) into clear language about complex subjects
• Attention to detail, with strong editing and proofreading skills
• Curiosity, tenacity, and flexibility in challenging situations
• Willingness to test and learn
• Ability to manage multiple competing priorities and ask for help when needed
• Strong client-facing presentation, workshop, and communication abilities
• Prior experience with enterprise CMS platforms and structured content is a plus
• Working knowledge of Figma and associated design tools a plus
• Bachelor’s and/or Master’s degree in English, journalism, library science, technical communication, HCI, or similar field is a plus

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.