Full-Time

Marketing Lead

Confirmed live in the last 24 hours

Blum

Blum

51-200 employees

Crypto & Web3

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • Experience in Web3, crypto, or DeFi industry
  • Proven experience in a senior marketing role (Lead Marketing Specialist, Global Marketing Lead, or CMO-level)
  • Excellent communication and leadership skills, with the ability to manage and mentor a team
  • Strong hands-on experience in digital marketing, social media, and community engagement
  • Demonstrated success in leading global marketing initiatives and expanding into new markets
  • Strategic thinker with a growth mindset and the ability to make data-driven decisions
  • Fluency in English is required; knowledge of additional languages is a plus
Responsibilities
  • Develop and execute a comprehensive marketing strategy across all channels, ensuring alignment with Blum’s growth objectives
  • Lead and manage the marketing team, ensuring effective task distribution and clear ownership of key areas
  • Oversee and improve community engagement, ensuring prompt and clear communication, especially during high-impact situations
  • Take a hands-on approach to key marketing functions, including social media management, content creation, and campaign execution
  • Identify and expand into new markets, with a focus on high-potential regions
  • Collaborate with cross-functional teams (product, design, BD) to ensure marketing strategies are aligned with company goals
  • Own the performance and growth of key marketing channels, regularly reporting on KPIs and making data-driven decisions
  • Stay ahead of industry trends and competitor strategies, implementing best practices to maintain a competitive edge

Company Stage

Seed

Total Funding

N/A

Headquarters

Dubai, United Arab Emirates

Founded

2023

Growth & Insights
Headcount

6 month growth

17%

1 year growth

24%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Blum's ecosystem expansion through blockchain partnerships increases user engagement and app functionality.
  • Binance's investment in Blum as a MVB winner boosts its credibility and resources.
  • Blum's machine learning provides personalized user recommendations and trading strategies.

What critics are saying

  • Telegram's privacy policy changes may affect user trust in Blum.
  • Global regulatory scrutiny on crypto exchanges could impact Blum's operations.
  • The volatility of the cryptocurrency market poses a risk to Blum's user engagement.

What makes Blum unique

  • Blum integrates AI-driven trading algorithms for enhanced user experience and efficiency.
  • Blum offers a user-friendly interface for non-crypto users, expanding its potential user base.
  • Blum incorporates advanced security features to protect user data and transactions.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Remote Work Options

Professional Development Budget