Marketing Lead

Responsibilities:

• Develop and execute a comprehensive marketing strategy across all channels, ensuring alignment with Blum’s growth objectives
• Lead and manage the marketing team, ensuring effective task distribution and clear ownership of key areas
• Oversee and improve community engagement, ensuring prompt and clear communication, especially during high-impact situations
• Take a hands-on approach to key marketing functions, including social media management, content creation, and campaign execution
• Identify and expand into new markets, with a focus on high-potential regions
• Collaborate with cross-functional teams (product, design, BD) to ensure marketing strategies are aligned with company goals
• Own the performance and growth of key marketing channels, regularly reporting on KPIs and making data-driven decisions
• Stay ahead of industry trends and competitor strategies, implementing best practices to maintain a competitive edge

Requirements

• Experience in Web3, crypto, or DeFi industry
• Proven experience in a senior marketing role (Lead Marketing Specialist, Global Marketing Lead, or CMO-level)
• Excellent communication and leadership skills, with the ability to manage and mentor a team
• Strong hands-on experience in digital marketing, social media, and community engagement
• Demonstrated success in leading global marketing initiatives and expanding into new markets
• Strategic thinker with a growth mindset and the ability to make data-driven decisions
• Fluency in English is required; knowledge of additional languages is a plus

With Blum you will

• Join one of the largest projects within Telegram and make an impact in the blockchain ecosystem
• Work with a talented and diverse team in a dynamic environment that encourages continuous learning and professional development
• Enjoy flexible working hours, unlimited vacation days and a remote-first approach
• Receive compensation for: equipment, education, sports and coworking
• Have opportunities for professional growth in high-load systems and web3 technology
• Take on challenging and complex tasks that push the boundaries of your expertise
• Get competitive monthly salary, based on experience and skills