Full-Time

Marketing Lead

Confirmed live in the last 24 hours

Blum

Blum

51-200 employees

Decentralized exchange for cryptocurrency trading

Consumer Software
Crypto & Web3

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media

You match the following Blum's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Experience in Web3, crypto, or DeFi industry
  • Proven experience in a senior marketing role (Lead Marketing Specialist, Global Marketing Lead, or CMO-level)
  • Excellent communication and leadership skills, with the ability to manage and mentor a team
  • Strong hands-on experience in digital marketing, social media, and community engagement
  • Demonstrated success in leading global marketing initiatives and expanding into new markets
  • Strategic thinker with a growth mindset and the ability to make data-driven decisions
  • Fluency in English is required; knowledge of additional languages is a plus
Responsibilities
  • Develop and execute a comprehensive marketing strategy across all channels, ensuring alignment with Blum’s growth objectives
  • Lead and manage the marketing team, ensuring effective task distribution and clear ownership of key areas
  • Oversee and improve community engagement, ensuring prompt and clear communication, especially during high-impact situations
  • Take a hands-on approach to key marketing functions, including social media management, content creation, and campaign execution
  • Identify and expand into new markets, with a focus on high-potential regions
  • Collaborate with cross-functional teams (product, design, BD) to ensure marketing strategies are aligned with company goals
  • Own the performance and growth of key marketing channels, regularly reporting on KPIs and making data-driven decisions
  • Stay ahead of industry trends and competitor strategies, implementing best practices to maintain a competitive edge

Blum provides a decentralized exchange platform that enables efficient cryptocurrency trading using an off-chain orderbook and on-chain settlement. Users can connect popular wallets like Trust Wallet and MetaMask to execute trades in a single transaction, avoiding gas fees and chain switching. The platform also features localized P2P trading and a unique mobile trading experience via Telegram, which includes gamified elements. Blum aims to simplify the trading process for users while generating revenue through transaction fees and community engagement.

Company Stage

Seed

Total Funding

N/A

Headquarters

Dubai, United Arab Emirates

Founded

2023

Growth & Insights
Headcount

6 month growth

17%

1 year growth

24%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with Layer 2 solutions could reduce transaction costs and increase speed.
  • Gamified mechanics may drive higher user engagement and retention on the platform.
  • Cross-chain trading solutions could expand Blum's platform capabilities significantly.

What critics are saying

  • Increased competition from similar decentralized exchanges could dilute Blum's market share.
  • Regulatory scrutiny on cryptocurrency trading platforms could impact Blum's operations.
  • Reliance on Telegram may expose Blum to risks if platform policies change.

What makes Blum unique

  • Blum integrates with popular wallets for seamless, single-transaction cryptocurrency trading.
  • The platform offers localized P2P trading, supporting global opportunities in local currencies.
  • Blum's Telegram-based trading app features a mobile-first design with gamified mechanics.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Remote Work Options

Professional Development Budget