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Full-Time

Sales Account Director

Social Commerce

Posted on 5/14/2024

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Data & Analytics
Consumer Software

Senior

Chicago, IL, USA

In-Office Hybrid Required.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Communications
Cold Calling
Requirements
  • 5+ years of SaaS or Services AdTech/MarTech sales experience in a solution selling role is a must
  • Experience selling to retailers, grocery, and e-commerce brands
  • Experience selling social advertising solutions (Facebook/Meta, Pinterest, Snap, and TikTok)
  • Demonstrated ability to close enterprise deals annually. Works through all buyer concerns, convinces a skeptical buyer, and pushes a deal through when it encounters friction
  • Understand how to cultivate a lead/account from a cold call to a buyer
  • Knows how to navigate complex organizations to evangelize Kargo Commerce’s value proposition to all necessary stakeholders
  • Should not be deterred by failure, is resilient and proactive. Has strong self-esteem and is unfazed by rejection
  • Experience in prospecting new clients and developing a client-direct relationship
  • Empathy, strong communication skills, and a deep respect for the power of collaboration
  • Excellent problem-solving, organizational, and analytical skills
  • Ability to communicate with technical team members, both verbally and in writing
  • A learning mindset, regardless of level of experience
Responsibilities
  • Strategically maps an organization to understand who the buyer is, and their motivations and independently creates a plan to move the buyer through the sales path
  • Gets a premium value for services through a full solution several-step sales process
  • Is customer-centric: wants what's best for the customer while maximizing value for the organization
  • Cultivates relationships post initial sale to manage and close upsells
  • Drives SaaS and Services sales of high-end, high-touch across major social platforms, META, Snap, etc with large value advertising propositions
  • Builds and manages a pipeline in order to maintain consistent, substantial levels of performance
  • Collaborates with other members of the Sales and Client Services team
  • Succinctly communicates the value of SaaS and Services solutions through chains of command; selling from C suite to VP and Director levels
  • Conducts detailed analysis of deals won and lost, in order to gain an understanding of closing ratios for future deals and forecasting
  • Operates enthusiastically with a clear understanding of the company’s vision
  • Presents the company’s vision to brands, wins their trust, and becomes a trusted advisor
  • Identifies what services to stitch together to formulate a solution and clearly develops and delivers a story to convey

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process for advertisers to activate their campaigns across various digital channels. Kargo's unique "Create Once, Run Everywhere" approach allows brands to create a single ad that can be deployed across multiple platforms, ensuring a consistent message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself through its focus on premium supply and creative excellence, making it a leader in the mobile advertising space.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
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Simplify's Take

What believers are saying

  • Partnerships with companies like AdLib and VIDAA expand Kargo's market presence and offer clients access to innovative ad formats and technologies.
  • The launch of proprietary solutions like the creative science solution for APAC and the CORE cross-channel ad tool in NZ highlights Kargo's commitment to innovation and market expansion.
  • Entering new markets such as India and hiring key leaders like Rachit Uppal demonstrates Kargo's growth potential and strategic focus on global expansion.

What critics are saying

  • The highly competitive ad tech market requires continuous innovation to maintain a competitive edge, posing a risk if Kargo fails to keep up.
  • Integration challenges with new partners and technologies could lead to operational inefficiencies and impact service quality.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach simplifies ad deployment across multiple platforms, ensuring consistent brand messaging, unlike competitors who may require separate creatives for each channel.
  • Their direct integration with leading DSPs allows for seamless media activation, providing a streamlined process for advertisers to launch and manage campaigns.
  • Kargo's focus on premium supply and creative excellence sets them apart in the competitive advertising landscape, ensuring higher engagement and brand lift for their clients.

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Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office

INACTIVE