Principal Brand Manager
Global Marketing, Game Marketing
Confirmed live in the last 24 hours
Los Angeles, CA, USA
Experience Level
Desired Skills
Branding/Brand Strategy
  • 10+ years experience in brand strategy, brand building, campaign management or agency equivalent role
  • Expertise in planning, developing, and executing successful strategy briefs, brand activations, and consumer-led campaigns across a wide array of channels and budgets
  • Experience influencing marketing and product leaders and collaborating across multiple teams
  • Experience working with strategists, creatives, and external agencies/partners to develop a brand identity
  • An understanding of brand marketing metrics and the tactics employed to improve them
  • Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business
  • Lead strategic key global product branding initiatives and present the brand's development to relevant partners and senior executive stakeholders
  • Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and lead League of Legends marketing beats throughout the year across various sizes of investment
  • Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand
  • Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings
  • Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes
  • Collaborate with regional teams to develop global activations that allow for local expressions
Desired Qualifications
  • Experience optimizing marketing activations across multiple channels
  • Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases
  • Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment
Riot Games

1,001-5,000 employees

Online game developer
Company Overview
Riot Games' mission is to develop, publish, and support the most player-focused games in the world.
  • Healthcare
  • Family Care
  • Open Paid Time Off
  • Retirement
  • Play Fund
  • Donation Matching
Company Core Values
  • Player Experience First.
  • Dare to Dream.
  • Thrive Together.
  • Execute with Intelligence.
  • Stay Hungry; Stay Humble