INACTIVE
Full-Time
Senior Brand Manager
Posted on 7/25/2023
Online game developer
Consumer Software
Gaming
Compensation Overview
$140,100 - $194,900
Senior
Los Angeles, CA, USA
Required Skills
Management
Branding/Brand Strategy
Marketing
Requirements
- 6+ years experience in brand strategy and campaign management
- Experience in brand management and strategy for a gaming, lifestyle, or notable consumer brand
- Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets
- Experience influencing marketing and product leaders and collaborating across multiple teams
- An understanding of brand marketing metrics and the tactics employed to improve them
- Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business
Responsibilities
- Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and drive League of Legends marketing beats throughout the year across various sizes of investment
- Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand
- Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings
- Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes
- Collaborate with regional teams to develop global activations that allow for local expressions
Desired Qualifications
- Experience applying hypothesis-driven thinking and using tools to analyze data and report results
- Experience both brand-side with a global CPG, gaming, lifestyle, or notable consumer brand, as well as agency experience as a strategist
- Experience optimizing marketing activations across multiple channels
- Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases
- Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment
Riot Games' mission is to develop, publish, and support the most player-focused games in the world.
Company Stage
M&A
Total Funding
$24M
Headquarters
Los Angeles, California
Founded
2006
Growth & Insights
Headcount
6 month growth
↓ -1%1 year growth
↑ 23%2 year growth
↑ 14%Benefits
Healthcare
Family Care
Open Paid Time Off
Retirement
Play Fund
Donation Matching
INACTIVE