Principal Brand Manager
Global Marketing, Game Marketing
Confirmed live in the last 24 hours
Los Angeles, CA, USA
- 10+ years experience in brand strategy, brand building, campaign management or agency equivalent role
- Expertise in planning, developing, and executing successful strategy briefs, brand activations, and consumer-led campaigns across a wide array of channels and budgets
- Experience influencing marketing and product leaders and collaborating across multiple teams
- Experience working with strategists, creatives, and external agencies/partners to develop a brand identity
- An understanding of brand marketing metrics and the tactics employed to improve them
- Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business
- Lead strategic key global product branding initiatives and present the brand's development to relevant partners and senior executive stakeholders
- Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and lead League of Legends marketing beats throughout the year across various sizes of investment
- Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand
- Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings
- Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes
- Collaborate with regional teams to develop global activations that allow for local expressions
- Experience optimizing marketing activations across multiple channels
- Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases
- Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment
Online game developer
Riot Games' mission is to develop, publish, and support the most player-focused games in the world.
- Family Care
- Open Paid Time Off
- Play Fund
- Donation Matching
Company Core Values
- Player Experience First.
- Dare to Dream.
- Thrive Together.
- Execute with Intelligence.
- Stay Hungry; Stay Humble