Full-Time

Senior Brand Manager

Global Marketing, Game Marketing

Posted on 7/25/2023

Riot Games

Riot Games

5,001-10,000 employees

Develops and publishes online multiplayer games

Compensation Overview

$140.1k - $194.9k

Senior

Company Historically Provides H1B Sponsorship

Los Angeles, CA, USA

Category
Growth & Marketing
Required Skills
Management
Branding/Brand Strategy
Marketing
Requirements
  • 6+ years experience in brand strategy and campaign management
  • Experience in brand management and strategy for a gaming, lifestyle, or notable consumer brand
  • Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets
  • Experience influencing marketing and product leaders and collaborating across multiple teams
  • An understanding of brand marketing metrics and the tactics employed to improve them
  • Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business
Responsibilities
  • Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and drive League of Legends marketing beats throughout the year across various sizes of investment
  • Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand
  • Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings
  • Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes
  • Collaborate with regional teams to develop global activations that allow for local expressions
Desired Qualifications
  • Experience applying hypothesis-driven thinking and using tools to analyze data and report results
  • Experience both brand-side with a global CPG, gaming, lifestyle, or notable consumer brand, as well as agency experience as a strategist
  • Experience optimizing marketing activations across multiple channels
  • Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases
  • Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment

Riot Games develops and publishes online multiplayer games, with "League of Legends" being its most famous title. The game is free to download and play, and players can make in-game purchases for cosmetic items and enhancements. Riot Games stands out from competitors like Blizzard and Valve by creating engaging gaming experiences that build strong communities. The company also hosts esports events and collaborates with other developers through its Riot Forge division to expand its game offerings. The goal of Riot Games is to provide immersive gaming experiences for a diverse audience, including casual players and professional esports athletes.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$415M

Headquarters

Los Angeles, California

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven creativity tools can boost user engagement and content creation.
  • Ranked Shield system in VALORANT improves fairness and player retention.
  • Collaborations with music artists enhance brand visibility and attract broader audiences.

What critics are saying

  • Backlash over Storm Maw bundle may affect player satisfaction and spending.
  • Ranked Shield system may not fully address ranking integrity concerns.
  • AI tools in collaboration with Liminal may face community pushback.

What makes Riot Games unique

  • Riot Games focuses on player-centric game development for high-quality gaming experiences.
  • League of Legends has a massive player base, enhancing community engagement.
  • Riot Forge expands their portfolio by collaborating with third-party developers.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Healthcare

Family Care

Open Paid Time Off

Retirement

Play Fund

Donation Matching

Company News

Blix
Apr 15th, 2025
The New Cinematic For Spirit Blossom 2025 Was Revealed

April 30, 2025, will be the date when Riot Games will launch the Spirit Blossom 2025 event.

Prelude Press
Apr 8th, 2025
Riot Games Releases New Version of Stromae and Pomme's "Ma Meilleure Ennemie" Featuring Coldplay

Riot Games releases new version of Stromae and Pomme's "ma Meilleure Ennemie" Featuring Coldplay.

TalkEsport
Apr 3rd, 2025
How to Get Smite Knife Gun Buddies in Valorant?

In 2025, Riot Games launched Smite 2.0, which included a redesigned look, a more realistic melee weapon, and new features.

Esports Only
Mar 24th, 2025
VALORANT 2025 Rank Breakdown: Player Count in Each Tier

As of Patch 10.00, Riot Games introduced a Ranked Shield system to improve fairness and ranking integrity, helping players avoid demotions due to occasional poor matches.

Inven Global
Mar 21st, 2025
Riot Games Confirms Pacific Coliseum for MSI 2025

Riot Games confirms Pacific Coliseum for MSI 2025.

INACTIVE