Full-Time

Senior Brand Manager

Global Marketing, Game Marketing

Posted on 7/25/2023

Riot Games

Riot Games

5,001-10,000 employees

Develops and publishes online multiplayer games

Compensation Overview

$140.1k - $194.9k

Senior

Company Historically Provides H1B Sponsorship

Los Angeles, CA, USA

Category
Growth & Marketing
Required Skills
Management
Branding/Brand Strategy
Marketing
Requirements
  • 6+ years experience in brand strategy and campaign management
  • Experience in brand management and strategy for a gaming, lifestyle, or notable consumer brand
  • Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets
  • Experience influencing marketing and product leaders and collaborating across multiple teams
  • An understanding of brand marketing metrics and the tactics employed to improve them
  • Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business
Responsibilities
  • Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and drive League of Legends marketing beats throughout the year across various sizes of investment
  • Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand
  • Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings
  • Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes
  • Collaborate with regional teams to develop global activations that allow for local expressions
Desired Qualifications
  • Experience applying hypothesis-driven thinking and using tools to analyze data and report results
  • Experience both brand-side with a global CPG, gaming, lifestyle, or notable consumer brand, as well as agency experience as a strategist
  • Experience optimizing marketing activations across multiple channels
  • Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases
  • Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment

Riot Games develops and publishes online multiplayer video games, with its most famous title being "League of Legends." This game allows players to compete in teams, fostering both casual and professional gaming experiences. Players can download and play the games for free, with the option to make in-game purchases for cosmetic items and enhancements that do not affect gameplay balance. Unlike many competitors, Riot Games emphasizes community engagement and immersive experiences, which helps build a loyal player base. The company also collaborates with other developers through its Riot Forge division to create new games within the League of Legends universe, expanding its offerings while maintaining quality. The goal of Riot Games is to create enjoyable gaming experiences that connect players and support a vibrant esports ecosystem.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$415M

Headquarters

Los Angeles, California

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Collaborations with artists like Coldplay boost brand visibility and audience reach.
  • VALORANT's success in esports suggests potential for further expansion in the sector.
  • AI-driven creativity tools could enhance user engagement and content creation.

What critics are saying

  • Backlash over Valorant's Storm Maw Bundle may affect player satisfaction and spending.
  • Ranked Shield system in Valorant may not fully address fairness concerns.
  • AI-generated content from Liminal may not meet player expectations.

What makes Riot Games unique

  • Riot Games focuses on player-centric game development for high-quality gaming experiences.
  • League of Legends has a massive player base, enhancing community engagement.
  • Riot Forge expands their portfolio by collaborating with third-party developers.

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Benefits

Healthcare

Family Care

Open Paid Time Off

Retirement

Play Fund

Donation Matching

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