Full-Time
Product Marketing Manager
Industry
Plaid
1,001-5,000 employees
Connects financial accounts to apps securely
Compensation Overview
$147.6k - $219.6k/yr
Senior
Company Historically Provides H1B Sponsorship
New York, NY, USA
- 5+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value
- Strong presence and verbal communicator
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy.
- Create programs and content that speaks to our priority audiences and verticals: gaming, mortgage, et al.
- Lead the messaging and positioning for our priority industry verticals – creating the narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
- You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet business goals.
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
- Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects.
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
- Develop an approach for pricing and monetization for enterprise.
Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform for seamless data sharing, charging fees based on API usage or subscription models. The company's goal is to enhance financial service accessibility and reliability for users globally.
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$1.3B
Headquarters
San Francisco, California
Founded
2013
Simplify's Take
What believers are saying
- Plaid's recent $575 million funding round strengthens its financial position for growth.
- The rise of open banking regulations aligns with Plaid's core offerings.
- Plaid's collaboration with Experian enhances its credit analytics capabilities.
What critics are saying
- Increased competition from alternative data providers pressures Plaid's market position.
- Departure of key executives like Eric Hart may impact strategic direction.
- Reliance on partnerships for new features poses risks if partnerships dissolve.
What makes Plaid unique
- Plaid offers seamless financial data integration through its robust API platform.
- Plaid's partnerships with major financial institutions enhance its service offerings.
- Plaid's focus on real-time payments positions it as a leader in instant financial transactions.
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Benefits
We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.
Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.
Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.
Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.
Growth & Insights and Company News
6 month growth
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↓ -1%Cross River Bank, a technology infrastructure provider for fintech firms and other institutions, announced on Monday the launch of its Request for Payment (RfP) program. This is designed to improve instant payment capabilities, streamline inbound money movement, and enhance funding agility across the Real-Time Payments network. Plaid, a fintech solutions firm with offices in New York and San Francisco with an ongoing business relationship with Cross River, will be the first to implement the feature, unlocking instant purchases through its bank payments platform, Plaid Transfer. Cross River, an early adopter of the RTP network, moves more than $1 billion monthly in real-time disbursements across RTP and FedNow platforms combined. The new RTP program addresses the need to accelerate inbound funding, which has depended on ACH and wire transfers and lagged behind outbound payments. Cross River will be one of the first financial institutions to support RfP on the RTP network, making for faster and more reliable pay-in options
The financial data network has added support for real-time pay-ins via Request for Payment (RfP) on the RTP® Network to Instant Payments on Plaid Transfer, it said in a Monday (June 9) press release emailed to PYMNTS. RfP enables businesses to request a payment from a customer in real time, according to the release. Powered in collaboration with Cross River, Plaid’s RfP offers instant confirmation and final settlement; seamless bank authorization via Plaid Link; built-in account verification, balance checks and bank eligibility; and a single integration to intelligently route payments across available rails, according to the release
Experian has announced a strategic integration with Plaid, marking a major milestone in its mission to make credit more inclusive and accessible through the power of Open Banking.
Today, Experian®, a global data and technology company, and Plaid, a leading financial data network, announced a strategic collaboration to lower barriers to accessing cashflow solutions and expanding financial inclusion. Now, banks, credit unions and consumer lenders can leverage Experian and Plaid’s combined expertise in real-time cashflow data and credit analytics to accelerate decisions, sharpen risk assessments and improve borrower outcomes.“We are highly focused on making real-time cashflow data and insights more accessible to drive greater financial inclusion and enable our clients to have a more holistic view of an individual’s financial health,” said Scott Brown, Group President Financial Services for Experian North America. “This is just the beginning of what we believe will be a very powerful relationship with Plaid. Together, we’re helping to accelerate the adoption of cashflow insights to drive faster decisions, stronger portfolios, and new financial opportunities for consumers. We’re achieving this while delivering an experience that is transparent and provides consumers with control every step of the way.”How it works: turning real-time cashflow data into actionable insightsAs part of the newly forged relationship, lenders can leverage Plaid’s secure connectivity capabilities used by 1 in 2 U.S. bank account holders, and Experian’s expertise in advanced credit analytics and decisioning from a single solution.“Real-time cashflow insights, alongside traditional credit data, are becoming essential for lenders to improve business outcomes and expand access to credit,” said Eric Sager, Chief Operating Officer at Plaid
The FICO score is arguably shorthand for creditworthiness — a triple-digit number that helps determine mortgages and all manner of debt that’s extended to applicants, and at what interest rate. The Fair Isaac Corporation’s FICO scores are the output of a broad range of data inputs, tied to payment history and debt loads carried by [] The post Rise of Alternative Data for Credit Scoring Pressures FICO appeared first on PYMNTS.com.